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SPH iink Awards 2014: Showcase Your Multi-Platform Campaign Success

Participate in the SPH iink Awards 2014 by submitting your integrated campaigns that ran across SPH Newspaper and at least one additional media platform such as Radio, Digital, or OOH. Ensure your campaign adheres to guidelines: submissions must be completed online with the correct template filled. Remove or add slides at your discretion to best highlight your work. Share your creative rationale, campaign details, ads visuals, and results, illustrating the impact and creativity of your marketing initiatives effectively.

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SPH iink Awards 2014: Showcase Your Multi-Platform Campaign Success

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  1. Entry Submission SPH IS ON Campaign (Category E)

  2. Category E: SPH IS ON Campaign • Campaigns that ran in SPH Newspaper, plus on at least 1 other SPH media platform (Radio, Digital, OOH and SPH Magazines.) • Campaigns that exclude SPH Newspapers will be deemed invalid. • Submission template must be filled up accordingly and submitted online for entry to be valid. • Removal and addition of slides at entrant’s discretion. SPH iink Awards 2014

  3. Creative Rationale Max up to 150 words SPH iink Awards 2014

  4. Print Campaign Details • Campaign Name : • Campaign Period : Date – to – Date • Campaign Duration : No. of Days SPH iink Awards 2014

  5. Print Ad Visuals • Name of Publication: • Size of Ad: • Date of Ad: Note: For Creative Buy execution, published hard copy must be sent to the mailing address below: SPH iink Awards 2014 Product Branding & Promotions Marketing Singapore Press Holdings Limited 1000 Toa Payoh North, News Centre Singapore 318994 SPH iink Awards 2014

  6. Digital Campaign Details • Campaign Name : • Campaign Period : Date – to – Date • Campaign Duration : No. of Days SPH iink Awards 2014

  7. Digital Ad Visuals • Name of Digital Platform: • Size of Ad: • Date of Ad: • Type of Ad: Note: Presentation of ads in its environment. If ad is a rotating banner, to attach the visuals of the banners in rotating sequence. SPH iink Awards 2014

  8. Radio Campaign Details • Campaign Name : • Campaign Period : Date – to – Date • Campaign Duration : No. of Days SPH iink Awards 2014

  9. Radio Transcript • Name of SPH Radio Station: • Duration of Ad: 30secs / 45secs / 60secs / 90secs / 120 secs • Date of Ad: • To embed sound clips into ppt SPH iink Awards 2014

  10. OOH Campaign Details • Campaign Name : • Campaign Period : Date – to – Date • Campaign Duration : No. of Days SPH iink Awards 2014

  11. OOH Ad Visuals • Types of Ad: • Date of Ad: • Location of Ad: Note: Presentation of ads in its environment. For digital, video to be embedded into ppt SPH iink Awards 2014

  12. Campaign Results Max up to 150 words SPH iink Awards 2014

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