Colorectal Cancer Association of Canada

1. Colorectal Cancer Association of Canada Sponsorship Proposal to Blue Cross Canada October 2011

2. Blue Cross Canada & CCAC Mission Blue Cross Canada CCAC Together we can make a difference!

3. The Giant Colon

4. The Facts The CCAC The CCAC The CCAC • Colorectal cancer is a disease that does not discriminate against age, gender or ethnicity. • In Canada, an estimated 22,200 individuals will be diagnosed this year, making colorectal cancer the third most common form of cancer in the country. • Of those diagnosed this year, 8,900 are expected to die. Colorectal cancer is the second leading cause of cancer death in Canada. • And yet, colorectal cancer is Preventable, Treatable and Beatable in 90% of cases, if detected early. • The Colorectal Cancer Association of Canada (CCAC) commenced operations in 1998 and was incorporated in 1999 as the first not for profit national organization dedicated to supporting Canadians against colorectal cancer. • The present objectives of the CCAC are threefold: • to promote colorectal cancer • awareness and education. • to support patients and their families. • to advocate on their behalf for primary • prevention, provincial screening • programs, and equal and timely access • to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments.

5. Request for Support The CCAC The CCAC • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC is requesting $... to help finance the costs of The Giant Colon tour as it travels across Canada, promoting awareness about colorectal cancer and screening methods to improve and save the lives of Canadians.

6. Project Description: The Giant Colon The CCAC • The Giant Colon exhibit is an eight-foot high, 40 foot long, inflatable and “walk through” replica of the human colon. This unique, educational and interactive structure is outfitted with 11 three-dimensional reproductions of the pathologies, internal floor lights, and educational videos narrated by our resident animated scholar, Dr. Preventino. • The mission of The Giant Colon exhibit is: • to remove the stigma associated with talking about diseases below the belt by • providing a fun, interactive, multi-media exhibit accessible to and inclusive of all • ages. • to emphasize the importance of a healthy lifestyle in cancer and disease • prevention through diet and exercise. • to encourage visitors to participate in primary prevention; to become familiar • with signs and symptoms of the disease and with screening programs in their • province. • to encourage visitors to communicate with their health care professionals about • colorectal cancer prevention, symptoms, and screening. • To promote education while touring with The Giant Colon, staff and volunteers guide visitors through the various pathologies found inside the colon. Information packages and materials are provided for all visitors. The CCAC • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments.

7. The CCAC The CCAC • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. “I never had an idea how removing a polyp could save my life until I visited The Giant Colon” “Now that I’ve visited The Giant Colon, I’ll be speaking to my doctor about getting screened” “My sister had colon cancer and I was always afraid of getting screened until I visited The Giant Colon” Visitors’ Testimonials

8. The Giant Colon Tour Dates 2011-2012  DATE: EVENT: LOCATION: Mar 23&24 Quebec Conference Montreal, Quebec; Mar-26 Toronto Marlies Toronto, Ontario; Mar 28- Apr 2 Royal Manitoba Winter Fair Brandon, Manitoba; April 29-May 1 Saltscapes Expo Halifax, Nova Scotia; May 14-18 American Society of Colon & Rectal Surgeons Vancouver, British Colombia; May-25 Aboriginal - Six Nations Brantford, Ontario May 27-29 Robson Square + CCAC Round Table Vancouver, British Colombia; May-31 Worksafe BC - CRC Conference Richmond, BC; Jun-10 Saskatchewan Cancer Agency Regina, SK; June 17-26 Red River Exhibition Winnipeg, Manitoba     BOOKED: EVENT: LOCATION: Sept. 1-3 Garden City Shopping Centre (Kickbutt Week) Winnipeg, MB; Sept 8&9 Kildonan Place (Kick Butt) Winnipeg, MB; Sept. 20-22 Aboriginal Approaches to Cancer Prevention Symposium Manitoulin Island; Sept 29-Oct 1 CSGNA 2011 - Ottawa Convention Centre Ottawa, Ontario ; Oct. 4 Toronto General Hospital (Conservatory) Toronto, Ontario; Oct 7-10 Boomers Healthy Living Show Toronto, Ontario; Oct Saskatchewan Cancer Agency (another region) (venue TBD) Saskatchewan; Oct-18 Durham Region Oshawa, Ontario ;Oct 24-25 Toronto Cancer 2011 Toronto, Ontario; Oct 26 City of Brampton Health & Wellness Fair(venue TBD) Brampton, Ontario ;Nov 3-5 Family Medicine Forum Montreal, Quebec                   IN PLANNING: EVENT: LOCATION: October/November Stronach Regional Cancer Centre(596 Davis Drive, Newmarket, Ontario L3Y 2P9) Markham, Ontario (event is actually in Newmarket); Nov 12&13 Baby Boomers Montreal, Quebec; February 17-19, 2012 The Wellness Show Vancouver, BC; TBA Insight Medical Promo Edmonton, Alberta; TBA Nova Scotia Tour Nova Scotia Tour; TBA Alberta Tour Calgary, Alberta; TBA Fort Simpson Health Authority (9 towns, pick some main ones 3) Fort Simpson, NWT; TBA 8 Jurisdictions Pepsi Forum, Montreal; TBA Eastern Health St. Johns, Newfoundland; TBA 8 Jurisdictions - Fleur de Lys Riviere-de-Loup

9. Evaluating Projects and Achievements The CCAC • Media Reach • Media plays a fundamental role in the CCAC’s awareness campaign. With coverage on all networks including CTV, Global, Rogers, Shaw, CBC, Cogeco, and City TV, the CCAC is able to reach individuals across Canada in the most effective ways possible. Moreover, the CCAC advertises in the local newspapers of each city that The Giant Colon is brought to. The CCAC analyzes the reach and frequency of its advertisements on radio, television and public transportation, as well as website, blog and twitter traffic through Google Analytics. • Visitor Influx • The CCAC monitors visitor traffic walk-ins through The Giant Colon with light sensors installed in the exhibit. This reveals that the exhibit attracts approximately 2,000-3,000 visitors per day, when in large, public venues. • Surveys • Following their walk through The Giant Colon, visitors are asked to fill out a questionnaire regarding their demographics and changes in health related attitudes, as well as provide feedback on their Giant Colon experience. After each tour, our Giant Colon staff also fill out a post-event summary sheet for the CCAC’s records. The CCAC • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments.

10. Partnerships and Sustainability The CCAC The CCAC • The CCAC’s sustainability efforts include building strong social ties with communities, other NPOs, and healthcare organizations, such as yourselves, who also value disease prevention and the promotion of healthy lifestyles. • The CCAC depends on the generosity of its donors and sponsors in order to implement our projects. As there is no revenue generated on site to tour the exhibit, funds raised by the CCAC are placed directly back into the delivery of programs and patient materials. • It is because of the support from our partners and sponsors that the CCAC is able to promote colorectal cancer awareness, encourage colorectal cancer screening, and ensure that patients have equal and timely access to effective treatments to improve their outcomes. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments.

11. Summary The CCAC • The CCAC’s Giant Colon project is an educational initiative that strengthens public interest and awareness about the second deadliest cancer to affect all Canadians. The project focuses on cancer prevention by encouraging the participation of women and men of diverse ages and origins to counter isolation and foster a sense of belonging and inclusion. • Raising awareness for colorectal cancer through the use of the CCAC’s Giant colon exhibit is a modest investment to achieve significant and enduring effects in colorectal health. The popularity of the exhibit enables an even greater reach within the local population due to the significant media attention it attracts. • As a grassroots, patient driven organization, the CCAC would never be able to pursue its life saving work without the generosity of organizations such as yourselves. With Blue Cross Canada as our partner, we can implement The Giant Colon tour across Canada, increase local awareness about colorectal cancer, and build healthier communities. The CCAC • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments.

12. Thank you for your support. • Colorectal cancer is • Preventable, Treatable and Beatable! The CCAC The CCAC • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments. • The CCAC commenced operations in 1998 was incorporated in 1999 as the first not for profit national organization dedicated to awareness and education of colorectal cancer (CRC), support for patients and their families and advocacy on their behalf. • The CCAC is led by a national Board of Directors and a distinguished Medical Advisory Board who guide the association to achieve excellence and maintain the many programs in support of its mission. • The present objectives of the CCAC are threefold: • to promote colorectal cancer awareness and education. • to support patients and their families. • to advocate on their behalf for primary prevention, provincial • screening program, and equal and timely access to effective treatments.