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seo

basic os seo, what is seo?, types of seo

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seo

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  1. SEARCH ENGINE OPTIMISATION

  2. WHAT IS SEO? Search engine optimization(SEO) is the practice of bringing a website in a search engine’s organic ranking to get targeted traffic.In other words SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

  3. What is search engine? • A search engine is an online tool that searches for results in its database based on the search query(keyword) submitted by the internet user. The results are usually website that semantically match with search query.Examples for search engines are Google, Yahoo, Bingetc

  4. Search engines collects all the information from their data base segregate them and make a list according to each sector according to the search algorithm. This list is generally called as the Search Engine Results Page (SERP).

  5. How search engine works? There are so many ways on how a search engine works but the basics of the search remains same. Each of them must do the following steps: • Crawling (finding new links) • Indexing (storing the data in their data base) • Ranking (relevant websites)

  6. How SEO algorithm works? Top Secret! Only select employees of an enquiry engines company know surely Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the main factors and approximate weight assignments The SEO algorithm is consistently changed, tweaked & updatedWebsites and documents being searched also are constantly changingVaries by program – some give more weight to on-page factors, some to link popularity

  7. Types of SEO • Technical SEO • ON- PAGE SEO • OFF-PAGE SEO

  8. Technical SEO • Domain name • Extension • Hosting location • Server speed • Domain age • Domain registration length • Https

  9. On-page seo • On-page seo is the process of optimizing your webpage on the front end in order to rank your site in higher rankings in search engine. • On-page seo has both technical seo( title,descriptions,url’s) and the content of your webpages.

  10. OFF-PAGE SEO • Off-page seo means doing the back-end work of your website it. Includes backlinking, writing blogs, guest linking etc • By doing the off page seo work it helps search engines recognizing our website more and helps in ranking.

  11. There are 3 more types of SEO • WHITE HAT SEO • BLACK HAT SEO • GREY HAT SEO

  12. White hat seo • White Hat SEO refers to any practice that improves search performance on an enquiry engine results page (SERP) while adhering thereto search engine’s policies. In terms of Google, White Hat techniques follow their self-published guidelines. Some samples of White Hat tactics include using keywords, back-linking, link building, and writing content that focuses on relevancy, organic ranking and audience engagement.

  13. Black Hat SEO • Black Hat SEO tactics are disapproved practices that increase page rankings during a SERP by going against that search engine’s terms of service. Black Hat techniques range from keyword stuffing, using unrelated keywords in page content, and invisible text to doorway pages, page swapping, redirects and content automation. White Hat is preferable to Black Hat therein said practices are ethical and sustainable. Black Hat practices are effective, but are risky and may cause your site to be reported.

  14. GREY HAT SEO Grey Hat SEO, on the opposite hand, is SEO practice that is still “ill-defined” and/or “ill-advised” by program published guidelines and which may be disagreeable. In essence, it’s Black masquerading as White.It does both WHITE HAT SEO AND BLACK HAT SEO.

  15. CONCLUSION • SEO plays a key role in ranking your website in top places • By doing the on page and off page techniques it helps your page to rank in top places in search engines by which the organic traffic for your website increases. • Never copy the content always make sure your content is unique so that your search engine doesn't get confused about your niche. • If you would like to know more about SEO join our Digital Scholar 3 months program on Digital Marketing

  16. Refrences • Digital scholar • Slideplayer • Vertical bail

  17. THANK YOU • Here is our next blog on digital marketing course in pune • byPratyusha

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