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Innovative Car Repair Marketplace: Business Overview and Execution Strategy

This project outlines a comprehensive business idea for an online car repair marketplace, showcasing thorough technological, market, and financial analyses. Our platform, Riparautonline, acts as a bridge between car owners and repair shops, fostering growth in a competitive industry with no direct competition in Italy. With 2,000 registered customers and 2,500 repair requests, we’ve established a solid foundation. Our execution plan includes brand establishment, aggressive marketing, and strategic partnerships aimed at expanding into new markets while ensuring continuous quality oversight.

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Innovative Car Repair Marketplace: Business Overview and Execution Strategy

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Presentation Transcript

  1. Project Activity for

  2. AGENDA Business Idea Technological analysis Market analysis Product Execution plan Financial analysis SWOT analysis

  3. Business Idea

  4. Technological Analysis Technology widely spread Possible trademark registration No apparent legislative limitations Easily adaptable to new markets

  5. Technological Analysis Concept proof • 2000 registered customers • 2500 repairs provided • 20 premium accounts sold in the first week

  6. Facts of the MARKET • 49 million cars registered in 2011 • Growth of 1% per year based on 2011 • 50.000 repair shops estimated • No direct competition in Italy

  7. Facts of the MARKET • 2000 registered shops to the site • 2500 total repair requests • Major car repair chains and authorised car repair shops (Fiat, Peugeot, Alfa Romeo), Doctor Glass, MotorGlass

  8. Marketing Plan

  9. PRODUCT • www.riparautonline.com

  10. Business Model • 10 Euro fee for every 10 credits • With one credit users can reply to one bid • Web hosting with predefined templates • Paid ads • Continuous overview of quality of the repair shops

  11. Execution Plan • Brand establishment – first mover • Aggressive marketing campaign • Strategic partnership • Milestones

  12. Financial Analysis

  13. SWOT Analysis

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