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Social Media: Is it Good or Bad?

Social Media: Is it Good or Bad?. By: Taylor Whitney, Rena King & Capler Steadman. Objectives. A. Why go Social? B. Benefits of external social media C. Benefits of internal social media D. Drawbacks of having internal social media E. Disadvantages of external social media.

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Social Media: Is it Good or Bad?

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  1. Social Media: Is it Good or Bad? By: Taylor Whitney, Rena King & Capler Steadman

  2. Objectives • A. Why go Social? • B. Benefits of external social media • C. Benefits of internal social media • D. Drawbacks of having internal social media • E. Disadvantages of external social media

  3. Why Go Social? • 78% of small businesses get ¼ of new customers • 27% of Americans check social networks several times a day • 45% of online adults regularly check out brand pages • Social media allows open communication

  4. Benefits of External Social Media? • According to Social Media Examiner Top 2 benefits of social media: • Increase exposure • Increase traffic • Other benefits: • Marketplace insight • Loyal fans • Lead generation • Improved search rankings

  5. Benefits of Internal Social Media • Boosts corporate ingenuity • Improves company cohesiveness • Satisfies workers • Employee engagement

  6. Drawbacks of having an Internal Social Media • Technical challenges • Security and monitoring • Productivity loss

  7. Disadvantages of External Social Media • Rumors • Hacking • Shadow or copy-cat websites • Web security breaks • Cyber-terrorism

  8. Conclusion: the Importance of Social Media to Communications • The advantages of social media outweigh the disadvantages

  9. Survey

  10. References • American Public Health Association. (n.d.). Special Report: Expert Round Table on Social media and Communication in the work place – Strategic Challenges and Opportunities. Retrieved from http://www.apha.org/. • Coombs, W. T. (1999). Ongoing communication: Planning, managing, and responding. Los Angeles: Sage. • Coombs, W. T. (2007). Attribution theory as a guide for post communication research. Public Relations Review, 33, 135-139. • Fearn-Banks, K., (2001). communication: A review of some best practices. In R. L. Heath & G. Vasquez (Eds.), Handbook of public relations (pp. 479-46). Thousand Oaks, CA: Sage.

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