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Unit5 Getting The Message

Unit5 Getting The Message. Advertising. Task1 ： skimming. mportant. Good ads are i _______ and h ____ to both customers and companies but some ads are a ______, m _______ and f ____. elpful. isleading. nnoying. alse. Task 2: Scanning.

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Unit5 Getting The Message

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  1. Unit5 Getting The Message Advertising

  2. Task1：skimming mportant Good ads are i_______ and h____ to both customers and companies but some ads are a______,m_______ and f____. elpful isleading nnoying alse

  3. Task 2: Scanning Q1: What is the basic principle of advertising? Q2: Why do companies advertise their products? increase profits and introduce new products

  4. Ads are also used by __________ and other _______ __________ to spread ________,change _______ and improve _______. governments non-profit organisations knowledge attitudes society

  5. Ronaldo 小室哲哉

  6. Celebrities and non-profit ads Many Yao Mings ,One Great Shanghai Pu Cunxi , AIDS …

  7. Task3:Strategies

  8. How can you protect yourself ? 1. collect enough information 2. ask others for advice 3. resist the temptation 4. keep the receipt or invoice 5. contact local Consumers’Assoc. 6. learn about ad tricks

  9. Task4: What ad tricks do you know? hidden information bait- and- switch Q: What if you’re really cheated? learn your lesson !

  10. Task 5: Discussion How can ads be so powerful?

  11. Words that sell Task 1: Skimming Q:How can ads be so powerful? use powerful advertising language interesting and funny

  12. Slogans work !

  13. Slogans !!! Ask for more （Pepsi ） Communication unlimited.(Motorola) Impossible made possible（Canon） Let’s make things better.（Philips）

  14. Start Ahead. (Rejoice) Time is what you make of it. (Swatch) Connecting People. (Nokia) No business too small, no problem too big. （IBM） One World One Dream

  15. Task2: Read last para. Q:Which word helps sell the most ? SALE

  16. Task3: Discussion As a consumer, what can you learn from the text?

  17. Don’t lose yourself in the world of advertising ! Be clear-minded ! Watch out ! Take good care of your wallet !

  18. To all of you: In the future you must know how to advertise yourself ! Be honest !

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