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Learn how leveraging social media platforms like Twitter and Facebook can enhance weather communication, reach more people, and provide valuable real-time information during snowstorms. Discover the benefits of using public postings for quality questions, expanding to include spotter groups, and planning for future severe weather updates. Explore the impact of utilizing social media for weather updates and strategies to improve communication. Gain insights on monitoring platforms and potential for developing dedicated channels for NWS updates.
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Social Media & the NWS Pat Spoden, Chris Noles & Christine Wielgos
Why • That is the way the world is moving • More information from many sources • We need to reach more people • Twitter – 175 Million registered users (last Sep) • Facebook – 500 Million users (150 M in U.S.)
Why • A group in Evansville started #tristatewx • Monitoring this group during snowstorms earlier this year gave us a lot of information. • Reduced our need to call into the area to get information
Quality Questions • Since these are public postings, they are self-correcting. People want to be followed and respected. Bad reports will hurt your integrity, thus followers. • This is different than someone calling our office with a bad report – no repercussion
Expansion • We have expanded this to: • #nwspah • Plus another reserved for spotters • Results • Over 60 tweets with just rain (March 14) • Hundreds with snow
Waiting to see… • How this will work with severe (or near severe) weather • Public usually does not know severe criteria • Still expect many more reports than we currently receive
Future • NWS PAH Facebook by the end of April? • Some folks monitor Facebook through their own account. • Continue to monitor Twitter • Will we have our own “tweets”?