Elements & Principles of Floral Design - PowerPoint PPT Presentation

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Elements & Principles of Floral Design
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Elements & Principles of Floral Design

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  1. Elements & Principles of Floral Design

  2. Elements of Floral Design The directly observable components, ingredients, and physical characteristics of a design.

  3. Elements of Floral Design Line Form Space Texture Pattern Fragrance Size Color

  4. Line • The visual pathway that directs eye movement through a composition • Distance between two points

  5. Line directions: Vertical lines—stress height and suggest power and strength Horizontal lines—stress width and are peaceful and calm, provide a sense of stability Diagonal line—dynamically energetic, causing more eye movement. Use sparingly Curved line—suggest motion, but are softer, more comforting. Eye moves quickly through design.

  6. Vertical line--Power and strength

  7. Horizontal linePeaceful and calm

  8. Diagonal lineDynamically energetic, suggest motion

  9. Curved lineSofter suggestion of motion

  10. Form the shape or configuration of an individual component of the composition. The overall, three-dimensional, geometric shape or configuration of a floral composition.

  11. Space the area in, around, and between the components of the design, defined by the three-dimensional area occupied by the composition. Positive space Negative space

  12. Texture The surface quality of a material, as perceived by sight or touch Smooth, coarse, waxy, rough, delicate, velvety

  13. Texture

  14. Texture

  15. Texture

  16. Pattern A repeated combination of line, form, color, texture, and/or space. Variegated markings, speckles Any element used more than once

  17. Pattern

  18. Pattern—what is repeated

  19. Fragrance A sweet or pleasing odor, perceived by the sense of smell. heightens our awareness increases sensory enjoyment triggers memory

  20. Using all 5 senses

  21. Size The physical dimensions of line, form, or space First considerations Emotional aspect

  22. Color The visual response of the eye to reflected rays of light most important design element Optical sensation, originating in the brain’s perception of light energy reflected to the eye from a pigmented surface. Emotional response

  23. Color

  24. Principles of Floral Design Principles of design-fundamental guidelines to aesthetic design that govern the organization of the elements and materials in accordance with the laws of nature. Some primary principals of design are associated with related secondary principles of design.

  25. Principles of Floral Design Balance Proportion Scale Dominance Emphasis Focal Area Accent Rhythm Depth Repetition Transition Contrast Opposition Tension Variation Harmony Unity

  26. Balance gives a sense of equilibrium and repose, a feeling of three-dimensional stability. . Physical also known as mechanical balance—sound Visual balance—sense of equilibrium

  27. Easily falls over Or looks like it will easily tip over

  28. Visually balanced

  29. Balance symmetrical balance—known as formal balance, flowers are repeated on opposite sides of the floral arrangement. Using an imaginary central axis, one side of the arrangement is the mirror image of the other. Asymmetrical balance—known as informal balance. Formed by placing unequal visual weight on each side of a central vertical axis.

  30. Balance • Radial balance—radiate from a central point like the spokes of a wheel or the rays of the sun.

  31. Symmetrical-one side mirrors the other Asymmetrical-two sides are dissimilar but have equal visual weight or equal eye attraction which creates visual balance

  32. Symmetrical vs. Asymmetrical

  33. Radial Balance Radial balance--Not separate from symmetrical or asymmetrical, but merely a fine distinction of one or the other

  34. Radial Balance

  35. Symmetrical but too perfect—rendering a contrived and fake appearance

  36. Near symmetrical Not symmetrical in placement but arranged in a near-symmetrical pattern to form a balanced, formal shape

  37. Proportion The comparative relationship in size, quantity, and degree of emphasis among components within the composition; the relationship of one portion to another, or of one portion to the whole. design should be 1 ½ to 2 times the height or width of the container

  38. Greek golden section in which the ration of vase to flowers is 3 to 5 or roughly 5 to 8