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Simple SimplyMap

Simple SimplyMap. Lydia Towery, Librarian Charlotte Mecklenburg Library. By the end of workshop, participants will. Understand the basic mapping concepts in SimplyMap Be able to describe SimplyMap content to patrons

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Simple SimplyMap

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  1. Simple SimplyMap Lydia Towery, Librarian Charlotte Mecklenburg Library

  2. By the end of workshop, participants will • Understand the basic mapping concepts in SimplyMap • Be able to describe SimplyMap content to patrons • Feel confident in their ability to generate both maps and data sets from SimplyMap for their patrons

  3. Workspace • Email address • Password

  4. What was the last demographic or market research question you had?What resource did you use to answer it?

  5. Locations • State • City • County • Zip • Census Tract • Block Group

  6. Locations (cont.) • State • City • County • Zip • Census Tract • Block Group

  7. Navigation • Toolbar • Slider

  8. Navigation • Toolbar • Slider

  9. Variables • Census • Consumer Expenditures • Business Counts • Market Segments • Quality of Life • Consumer Price Index • Retail Sales • Sales Potential • MRI Consumer Survey Data • Life Stage Clusters

  10. Which of these types of data have you ever used to answer reference questions?

  11. Data Sources • U.S. Census • People and Households • Housing • Supplemental Data • Actual Data (1980, 1990, 2000) • Estimates (2007, 2008, 2009) • Projections (2012, 201203, 2014) • Other Government Agencies • Consumer Expenditures (Bureau of Economic Analysis) • Retail Sales • Etc.

  12. Data Sources (cont.) • Easy Analytic Software Inc. • Applied Geographic Solutions, Inc. • Mediamark Research, Inc. • Dun & Bradstreet • Environics Analytics Group, Inc. • The Nielsen Company

  13. Geographic Unit • State • County • Zip Codes • Census Tract • Census Block Group

  14. Points • D&B Point of Interest

  15. Points • D&B Points of Interest • Restaurants • Coffee shops • Stores • Theaters • Theme parks • Etc.

  16. Export • Image • Gif or PDF • Data • Excel • Points • Excel

  17. By the end of workshop, participants will • Understand the basic mapping concepts in SimplyMap • Be able to describe SimplyMap content to patrons • Feel confident in their ability to generate both maps and data sets from SimplyMap for their patrons

  18. Thank you for coming! Lydia Towery, Librarian Charlotte Mecklenburg Library

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