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Explore challenges in monitoring and evaluating education programs. Learn about UK Anti-Doping's approach and how to collectively show progress. Objective: Prevent doping and reduce inadvertent and deliberate doping. Logic models and monitoring tools explained. Impact reports on education reach and online presence. Final thoughts on the importance of monitoring and sharing progress.
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Working together to demonstrate progress The challenge of knowing we are making a difference Amanda Batt, Education Manager
objectives • To openly discuss the challenges with monitoring and evaluating education and information programmes • To share UK Anti-Doping’sapproach to monitoring • To agree collectively how we can work together to demonstrate progress
Clean athlete • Demonstrates values of 100% me • 100% me values based education • 100% me social media • 100% me information resources
Overall objective is to ‘prevent doping’ Reduce the incidence of inadvertent doping (current estimates state 40-45 per cent of cases could be classed as inadvertent doping) Reduce the incidence of deliberate doping
Logic models A tool to show the logical relationship between the resources, activities, outputs and outcomes of a programme or intervention/activity. Try to show the ‘if....then’ relationship between factors.
Monitoring tools • Examples of what we measure.... • Previous education and levels of knowledge • Where people would go to find information • Knowledge of key anti-doing topics post-session • Number of registered users • Global DRO usage • Social media stats • Coaches undertaken Coach Clean • Number of Advisors • Number of resources used eg Advice card • Enquiries • Number of education sessions • Web traffic.
Impact report summary 1 • Education reach • Athletes Over 6000 athletes educated • Coaches: Coach Clean 60 coaches to date • Athlete support personnel Over 200 educated • Sessions incl. outreach Over 200 • Capacity building • National Trainers 23 in total • Educators Over 55 Educators to date • Advisors 50 Advisors to date
Impact report summary two • Baseline Survey • 52 per cent received education in the last 12 months • Knowledge levels • On average ranked knowledge above three on nine topics • ADAMs and Report Doping in Sport on average ranked 2.5 • Core topics such as supplements, consequences, checking medications ranked on average four • What happens in a test ranked on average five
Impact report summary two Cont... • Where would athletes go for further information • 45 per cent would consult the internet • 17 per cent would contact UK Anti-Doping • 17 per cent would speak with their coach • 15 per cent would speak with wider athlete support personnel • Feedback forms • 100 per cent of participants ranked the sessions between 4.49/5 for value.
Impact report THREE • Web traffic grown from 7,443 unique visits (2010) to 15,622 unique visits (2012) • Athlete Zone consistently rated in top five pages most visited • 100% me Facebookhas grown from 459 (2011) to 800 (2012) • Twitter has grown from 337 (2010) to 3,173 (2012) • Registered users; over 1000, including: • 151 Teachers • 88 Athlete Support Personnel • 19 Parents.
Final thoughts • Monitoring and evaluating the impact of what we do is not easy but we should not shy away from trying • Standard monitoring across the system can help us collectively measure the reach we are having • Commitment to sharing progress across the system can only help us to identify strengths, areas for development and resources required