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HP and Coca-Cola: The Biggest Personalized Campaign in History

Coca-Cola launched an innovative campaign with HP, featuring 10,000 unique artworks across 32 countries. Through this initiative, 800 million personalized labels were created in random order, making it the largest personalized marketing campaign ever. HP Belux showcased its commitment to innovation by providing services including advisory, management, and maintenance of HP Performance Suites, printers, PCs, tablets, and more. Discover how HP is transforming personalized marketing and enhancing customer engagement in the digital age.

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HP and Coca-Cola: The Biggest Personalized Campaign in History

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  1. Innovationand Mobility @

  2. Coke had a great idea … HP made it happen ! • 10,000 different artworks • 32 countries • 800 M personalised labels • Random order • Biggest personalised campaign ever

  3. … and what about innovation from HP Belux ? Services Advise Transform Manage Maintain HP Performance Suites Printers & Personal Systems Converged Infrastructure Legal / Compliance & Marketing IT Security Printers PCs Tablets Servers Storage Networking Cloud & Mobility Security Big Data

  4. @EricVanBael

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