1 / 14

The Changing American Society: Subcultures

The Changing American Society: Subcultures. Chapter 5. Subcultures. What are they? Can they really be used? Be careful!! Types Ethnic Religious Regional. Ethnic Subcultures. Growing Importance Why are they growing? Types African-American Hispanic Asian-American Native American

emily
Télécharger la présentation

The Changing American Society: Subcultures

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Changing American Society: Subcultures Chapter 5

  2. Subcultures • What are they? • Can they really be used? • Be careful!! • Types • Ethnic • Religious • Regional

  3. Ethnic Subcultures • Growing Importance • Why are they growing? • Types • African-American • Hispanic • Asian-American • Native American • Asian-Indian American • Arab American

  4. African-American Subculture • 13% of population • Characteristics • Consumer Groups (Sub-subcultures) • Contented • Upwardly mobile • Live for the moment • Living day-to-day

  5. African-American Subculture • Media Usage • Marketing to African-Americans • Products • Promotions • Retailing

  6. Hispanic Subculture • Definition • Language • 87% are bilingual • Dialects • Religious Preference • Identification with Traditional Culture • Strong • Moderate • Weak

  7. Hispanic Subculture • Marketing to Hispanics • Brand loyalty • Communication • Products • Retailing

  8. Asian-American Subculture • Definition • Highest Average Annual Income • Characteristics • Consumer Groups (Sub-subcultures) • Traditionalist • Established • Live for the Moment

  9. Asian-American Subculture • Marketing to Asian-Americans • Difficulties

  10. Other Subcultures • Native Americans • $35 billion spending power • Less tolerant of stereotypes • Difficulties • Asian-Indian Americans • 1.7 million • Characteristics • Arab Americans • Characteristics

  11. Religious Subcultures • “Secular society” • 90% are religious • 70% want increase the presence of religion in society • Groups • Christian • Jewish • Muslim • Buddhist

  12. Christian Subcultures • Roman Catholic • Highly structured • Conservative • Protestant • Individual responsibility • Middle of the road • Born-Again Christian • Make a difference • Traditional, social change

  13. Non-Christian Subcultures • Jewish Subculture • Muslim Subculture • Buddhist Subculture

  14. Regional Subcultures • Why is it necessary? • Cleveland v. Rio Grande • Charleston v. Rio Grande

More Related