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Unleashing the Power of Web Based Content

Unleashing the Power of Web Based Content. Stefan Andreasen, Founder & CTO Kapow Technologies, Inc November 2007. Kapow at a Glance. Company History Europe’s largest on-line real estate marketplace (1998-2002) Transitioned to enterprise mashup server software (2002 forward)

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Unleashing the Power of Web Based Content

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  1. Unleashing the Power of Web Based Content Stefan Andreasen, Founder & CTO Kapow Technologies, Inc November 2007

  2. Kapow at a Glance • Company History • Europe’s largest on-line real estate marketplace (1998-2002) • Transitioned to enterprise mashup server software (2002 forward) • Moved HQ to the US in 2005 • 250+ customers across US, Asia and Europe • AT&T, Bank of America, Wells Fargo, Credit Suisse, Intel, Vodafone, TSA, Audi, Novartis, Deutsche Post, DHL, Visa • Strategic Partnerships • IBM, BEA, Attachmate, Oracle, FAST, EMC/Documentum • Products • Kapow Mashup Server 6.3 - 8 years in making, mature, proven, highly scalable, enterprise-ready platform • build and share data API’s and feeds for mashups

  3. Competitive advantage from better interactions Western World 20% Transformational 40% Transactional 40% Tacit Extraction and conversion or raw material Producing goods Routine interactions (standardized, invariable tasks) Running the machinery Comlex interactions (decision making, collaboration, knowledge work) Creating the value Systematic Projects for Conservative Reliability Opportunistic Projects for Competitive Agility Focus for IT investments IT usage & ROI Already optimized Source: McKINSEY & COMPANY

  4. Systematic vs Opportunistic IT Projects Systematic Projects for Conservative Reliability Opportunistic Projects for Competitive Agility Individual, Departmental, Data Centric, Do-it-yourself, Web based, Collaborative, Ajax, RIA, Portlets, Mashups Company Wide, IT- Controlled, Task Centric, Scalable, High Volume, High Security, Nonstop

  5. Evolution of Web Applications into Mashups Source: Rod Smith, IBM

  6. What’s a Mashups? -You’re likely already doing it… Market Analysis Management Dashboards Business Intelligence Price Comparison Reputation Management Product Evaluation Data Mining Business Reports Research Reports

  7. The components of a Mashup Mashup Builders Presentation layer Logic layer Mashup Infrastructure Data layer Fundamental content Value-add content

  8. The value of mashups are in combining content Housingmaps mash up google maps and craigslist Based on everyones content

  9. Specialized content increase value • School district ratings • Fault lines 98 96 98 95 97 • Places of worship, LinkedIn/MySpace network, etc

  10. Classes of Mashup Data Sources • Structured content • Standard content • Subscribed content • Content everyone can get if they want to • Unstructured content • Specialized content • Differentiating content • Often no standard API or Feed • Hard-to-get-to content Value-add content Fundamental content

  11. It’s all in the browser • There is a goldmine of content on the web/intranet: • Blogs, social media, communities matter on the web now • Worldwide interest rate data • Energy Markets • Real-estate listings • Compliance announcements • SEC filings • Edgars information • Corporate Actions • Some companies are looking to create more meaningful time series from the web that can be “mashed up” quickly into applications (true R.A.D.) • Others are looking to triangulate information for compliance reasons • The Companies that can get to the right content at the right time and figure out how to mash up information most effectively will be the big winners

  12. The largest challenge for Mashups Today • Too few APIs and feeds exist to content • APIs and content feeds difficult to create • Existing content collection tools optimized for structured enterprise data sources • Exponential growth of web content has created a huge source of valuable content • Web 2.0 further drives content generation The #1 obstacle to the benefit of value-add content is the lack of standard feeds or API’s

  13. The “The Long Tail” perspective

  14. September 2007: Over 55M Active Web Sites Total Sites Across All Domains August 1995 - Sept 2007 Only 517 Mashable Feeds

  15. Only the Largest websites have API’s to their content The vast majority of sites have no API to their content # of Users Have API’s craigslist Unlikely to have API’s

  16. It’s The Same Story Inside The Enterprise Large International Enterprise: “We have over 6000 internal web sites and no APIs.” # of Users Have API’s HR Unlikely to have API’s ERP CRM Vertical or departmental applications

  17. The Higher Value Data is in the “Long Tail” Foundation Content Value-adding Content

  18. Kapow Mashup Server Family Portal Content Edition Data Collection Edition Web 2.0 Edition Content Migration Edition ETL for the Web

  19. openkapow • For mashup developers to build and share feeds and API’s • Supports latest Web 2.0 standards: RSS, ATOM, REST • Supports mashup builders from Google, Yahoo, IBM, & BEA

  20. Demo time

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