Objectives During this section, you will • study how beauty is portrayed in today’s society. • use reading skills and strategies to understand and interpret informational text. • examine the factors that influence women and their body image.
Essential Question/EEJ Focus:How does the media influence our current standards of beauty? Mac Ad 3 Examples Dove Evolution Commercial 2 Examples “The Midriff” 3 quotes Barbie Article 2 quotes Total: 10 examples in your EEJ’s
Barbie FreewriteTake 5 minutes to complete the following questions. • What does Barbie represent to you? • What memories do you have with growing up with/without Barbie?
Barbie Mac Ad You are about to look at an ad. by MAC, the popular make-up company. Look for at least three examples to put in your EEJ focusing on the following question: How does the media influence our current standards of beauty?
Use these questions to guide your EEJ’ss for the ad on the next slide. What is the general ambience of the advertisement? What mood does it create? How does it do this? What is the relationship between the people and they way they are arranged on the screen what does this tell us? Do you notice one person over another? If there are figures (men, women, children, animals) what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other)? What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc. What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
Dove Evolution • As we watch the next commercial, look for examples of how the media influences our current standard of beauty. • Use the following link to get to the video: http://www.youtube.com/watch?v=OXf8fr0Kp3Q If the link doesn’t work, copy and paste the link into your URL Find two examples for your EEJ
“The Midriff” Watch “The Midriff” from The Merchants of Cool. Look for examples of how the media influences our current standard of beauty. Find three quotes to use in your EEJ. In Google, look up The Merchants of Cool Click on Watch Full Program Online Click on The Midriff
Read Article • Go back onto the wiki and open the link titled, “The plastic surgery a model needs to look like Barbie.” Read the article and find three quotes for your EEJ.