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E-Commerce. Success Factors. Group Luu Ke Vu Tran Thi Lan Huong Nguyen Phuoc Quy Phan Nguyen Tuan. Agenda. KEY SUCCESS FACTORS Case Analysis: LAZADA Case Analysis: UBER Case Analysis: DELL SUMMARY. SPEED. 40%. 60%. Early entry into the market.
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E-Commerce Success Factors Group LuuKe Vu Tran ThiLanHuong Nguyen PhuocQuy Phan Nguyen Tuan
Agenda KEY SUCCESS FACTORS Case Analysis: LAZADA Case Analysis: UBER Case Analysis: DELL SUMMARY
SPEED 40% 60% Early entry into the market. Flexibly and quickly quit or make necessary changes to adapt the situation.
INTEGRATION of the WEB into core Business Does my Business go online? How will the web reform the Business? In which ways?
KNOW MY CUSTOMER! Understand what customer need. Segment my customer. Then, focus on best serving certain clients.
MAKE BUSINESS PROCEDURE EASY AND STRAIGHTFORWARD 1-click ordering. Never ask customers to go through boring and repetitive form filling when they make order. Well designed and smoothly navigated User Interface.
TECHNOLOGY IS MY WEAPON! Update newest technology and adapt technology into Business. Objective: better user experiences and improve Business Core. R&D: research and develop new technology that would be Business advance over competitors.
Lazada Introduction
Lazada Key factor for success
Lazada Start with Speed ADVERTISEMENT Adnetwork Banner Newspaper Television Mail PROMOTION …
Lazada Integrate Web into business WEBSITE
Lazada Integrate Web into business Youtube
Lazada Integrate Web into business Email Marketing
Lazada Integrate Web into business Google Adnetwork
Lazada Integrate Web into business Affiliate
Lazada Add values to customers
Lazada Segment customers
Lazada Make it easy to business
Lazada User interaction
Lazada Summary Advantages Disadvantages
Uber www.uber.com
Uber Official website
Uber What is Uber ?
Uber Speed
Uber Internet Integration • Application Mobile app on iOS, Android for customer • Account sign-up | sign-in • Services information • Road tracking • Driver rating • Core Official Website manage : • Account for customer • Account for partner • Account for driver
Uber Management • Quality Control • Transportation • Driver license • Service cost • Location • … • Customer role : rating for drivers
Uber Segmentation • Normal customer • Uber Cab • Special customer • Uber Black Car • Luxury cars from Mercedes, BMW, Jaguar, … • Uber Chopper • Hellicopter service, from New York to Hampton
Uber Customer Benefit • Hail Taxi with a tap • “Just in case” Taxi service • First-class Transportation Provider • “the dream come true” with UberChopper
Uber Summary
DELL COMPUTER CORPORATION Introduction • Founded by: Michel Dell in April 1984. • By 1993, Dell had become one of the top five computer markets worldwide • ===> Started a price war
DELL COMPUTER CORPORATION Introduction • Founded by: Michel Dell in April 1984. • By 1993, Dell had become one of the top five computer markets worldwide • ===> Started a price war
DELL COMPUTER CORPORATION Introduction • At that time, Dell was taking orders by fax, phone, snail mail ==> losing money. • Losses reached over $100 millions by 1994. • ===> The company was in trouble
DELL COMPUTER CORPORATION Introduction • Dell began selling online in July 1996. • Customers go to www.dell.com to configure their dream machines. • More than 150,000 customers visited the Dell site each week • In the end of 1997, 1/3 orders by Internet
DELL COMPUTER CORPORATION How Dell actually made a success in the world of E-Commerce ?
DELL COMPUTER CORPORATION Analyzing Dell’s success online Target the right customers Dell has 2 segments of customer - Corporate customers ( relationship ) - Customers ( transaction ) ===> Segmentation
DELL COMPUTER CORPORATION Analyzing Dell’s success online • Focus on how the company adds value for its customers • “Competitor represent your industry’s past. Customers are your future, representing new opportunities, ideas and avenue for growth” Dell said. • ===> Listen and learn
DELL COMPUTER CORPORATION Analyzing Dell’s success online 3. The integration of Web into the core of what the company does Premier Pages ===> speed and reduced costs. ===> customer payments directly and immediately
DELL COMPUTER CORPORATION Analyzing Dell’s success online 4. Make it easy for customers to do business with you