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Enhancing Business Performance Through Integrated Back-End Solutions

In the evolving landscape of digital operations, successful businesses focus on processes rather than devices. Tom Shafron, CEO of Viewbiquity, highlights the need for seamless integration of various endpoints, such as IT equipment, live video, VoIP, and sensors. By fostering efficient operations and emphasizing standardized user management, businesses can overcome resistance to cloud M2M applications. The value lies in delivering relevant information that addresses business issues, rather than the individual devices themselves. Standardization reduces costs, enhances security, and improves overall performance.

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Enhancing Business Performance Through Integrated Back-End Solutions

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  1. Solving the Back End with Platform Solutions Tom Shafron, CEO Viewbiquity February 2012

  2. Internet Access Endpoints that needs to work together VoIP 2 way Sensors Command & Control IT Equipment Live Video Viewing

  3. Focus on Processes, not Devices • Efficient Operation = Improved Performance • Businesses seldom care which device, they care about results • Seemingly disassociated devices can share relevant data to address business issues • Flow meters and POS to monitor pilferage The real value to the end user is in the quality and relevance of the information delivered

  4. Resistance to Cloud M2M Apps • IT department resistance • IT support costs for standalone apps • No standardsetup and admin for public cloud apps • No standard user management, permissions etc. • Concerns about security • Executive resistance • Costto implement standalone vertical Web Applications • Inefficientoperationalintegration across business • Asset tracking doesn’t talk to warehouse controls, to sales system, to energy management etc. • Training and Retraining costs

  5. Overcoming Resistance • Standardized user management and app configuration • All apps have similar setup (can be customized) • Less support and training cost • Apps can leverage approved platform • Limits much of the security concerns • Standardized platform for inter-app communication • Solutions instead of products by integrating 3rd party apps • Standardized “desktop” • Reduces employee training across apps • Highly customizable (style sheets etc.)

  6. Keys to Success with Back End • Platform must normalize the user interaction with any device or endpoint • Protocol conversion, setup/config, standardized GUI • Horizontal integration • Vertical applications built on a common framework can be easily integrated • Compound business value from integration of seemingly unrelated processes and applications • Open development framework to facilitate creation and sharing of applications, device profiles, and custom user dashboards

  7. Takeaways • Devices serve the intelligence of the application • Value is in how data is used, not what device provides it • Don’t focus on the endpoint, focus on the business process • Reduce cost to implement Apps through standardized admin, presentation and OS level services

  8. Thank You www.viewbiquity.com tshafron@viewbiquity.com

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