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Welcome to ENGL 106

Welcome to ENGL 106. Where rhetoric rules…. Rhetoric = THE ART OF PERSUASION. Roots go back to Ancient Greeks and Romans Aristotle developed model of ethos, pathos, logos. 5 RHETORICAL SITUATIONS. PURPOSE What is the goal of your composition? To persuade or argue To inform To describe

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Welcome to ENGL 106

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  1. Welcome to ENGL 106 Where rhetoric rules…

  2. Rhetoric = THE ART OF PERSUASION • Roots go back to Ancient Greeks and Romans • Aristotle developed model of ethos, pathos, logos

  3. 5 RHETORICAL SITUATIONS • PURPOSE • What is the goal of your composition? • To persuade or argue • To inform • To describe • To entertain • To reflect • Compositions may have multiple purposes • For example, to argue a position effectively and to get a good grade

  4. 5 RHETORICAL SITUATIONS • PURPOSE • AUDIENCE • GENRE • STANCE • MEDIA/DESIGN

  5. 5 RHETORICAL SITUATIONS • AUDIENCE • What group of readers/viewers/listeners is your composition addressed to? • Perhaps most basic, affects all your other choices: • What approach would go over best? • How long should it be? • What needs to be included and what can be left unsaid? • What tone should you take? • Audience for compositions in this course will vary: • Your classmates and me • General audience • Entering freshmen in your major

  6. 5 RHETORICAL SITUATIONS • GENRE = type of composition • Reflection, research paper, poem, letter, report, email, etc. • Each genre has its own conventions • For example, reports will be objective, aimed at conveying information in easily accessible form • Graphic novels will have mixture of pictures and text • Research papers will have citations and quotations from scholarly sources, Works Cited page

  7. 5 RHETORICAL SITUATIONS • STANCE = Your attitude towards the topic of your composition • For example, thoughtful, reasonable, emotional, objective, critical, etc. • Your stance emerges through the tone you take: confident, sarcastic, humorous, angry, etc • Note that genre often determines stance (won’t write an emotional lab report, for example) • Audience also influences stance (won’t write a humorous note to the bursar about your late tuition payment)

  8. 5 RHETORICAL SITUATIONS • Media/Design • MEDIA = How is your composition being conveyed to your audience? • Spoken (oral) • Print • Electronic (e.g. website) • Others like radio, TV, film, handwriting • DESIGN = What is the visual “look” of your composition? • Font, letterhead, formatting, images, graphs, charts, colors, etc.

  9. Sample analysis: • PURPOSE? • AUDIENCE? • GENRE? • STANCE? • MEDIA/DESIGN?

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