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This report details the SEATS Cross-Border Region's economic analysis, identifying critical areas such as forestry, dairy, vegetables, livestock, seafood, tourism, and general freight. It highlights the region's national economic significance and outlines necessary regulatory and infrastructure improvements for efficient freight operations. A consolidated marketing strategy is vital to enhance regional awareness and support from stakeholders. Key findings emphasize the need for diversity and substantial market volume, alongside strategic investment and branding efforts to foster future growth.
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SEATS Cross Border Study Findings Strategic Economic Analysis and Future Direction 2013
Criteria for Inclusion • An activity or product generated in the region and/or • Transported across the border
Areas of Economic Activity • Forestry • Dairy • Vegetables • Livestock • Seafood • Tourism • General Freight
Core Findings • The SEATS Cross Border Region is an area of national economic significance • Regulatory and infrastructure improvements are required to enable efficient and effective freight operations • A consolidated marketing strategy is essential to raise regional awareness
1. Commercial Entity • Sufficient diversity, substantial and sustainable volume • Punches above its weight • Serious stakeholders • Future potential
2. Freight Network • GHD recommendations • Stakeholder priorities • Investment logic strategy • SEATS implementation
3. Regional Awareness • Scope a marketing strategy • Advocate to stakeholders • Gain political support • Build brand recognition