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THEY BROUGHT YOU
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THEY BROUGHT YOU. DEW of a MOUNTAIN. MIST of the SIERRA. and COLA. with a. TWIST. Now See the Best Thing Since Their Bottled Water. OOH. AH. Media Placement for Pepsi Vanilla. Kathryn “Live Wire” Cantwell Jennifer “Twist” Mangalindan. IN THE BEGINNING….
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THEY BROUGHT YOU
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THEY BROUGHT YOU DEW of a MOUNTAIN MIST of the SIERRA and COLA... with a TWIST Now See the Best Thing Since Their Bottled Water
OOH... AH... Media Placement for Pepsi Vanilla Kathryn “Live Wire” Cantwell Jennifer “Twist” Mangalindan
R.I.P. Goodbye, Blue.
PEPSI WILL RISE AGAIN Pepsi + Vanilla = PEPSI VANILLA PEPSI VANILLA PEPSI VANILLA PEPSI VANILLA ! (Well, It Worked For Coke)
CAN WE GET TO THE MEDIA ALREADY? Point-Of-Purchase Internet Television
POP DON’T MEAN SODA • Where to find these • Chain Supermarkets • Drug Stores • Gas Stations • Consumer Department Stores * Not all displays look like this one!
AS SEEN ON TV • Where to find these • Broadcast & Cable • MTV Video Music Awards • The Bachelor • NFL Game Broadcasts
INTERNET TELEVISION CALLING ALL PEPSI PEEPS TARGET AUDIENCE 16-24 Looking for something new, fresh, innovative
RECOMMENDATIONS • TELEVISION • More Channels • Earlier Time Segments • INTERNET • Expansion: Games, Music
Well, We Got A Few For You… Any Questions? • Why did Pepsi decide to “Go Vanilla”? • 2. What role does the website play in Pepsi Vanilla’s brand character? • Which is Pepsi Vanilla’s Main Media Type? • 4. What is the Pepsi Vanilla Tagline?
DRINK PEPSI VANILLA THANKS.