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Boo: Poster Child for Dot Failure?

Boo.com: Poster Child for Dot.com Failure?. Presented By: Richard Nagel. Introduction. New business for online shoppers Offered high-quality designer sportswear Offered brand names such as: North Face Adidas Fila Cosmic Girl. How Boo.com worked.

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Boo: Poster Child for Dot Failure?

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  1. Boo.com: Poster Child for Dot.com Failure? Presented By: Richard Nagel

  2. Introduction • New business for online shoppers • Offered high-quality designer sportswear • Offered brand names such as: • North Face • Adidas • Fila • Cosmic Girl

  3. How Boo.com worked • Enabled online-shoppers to view products in full-color and three dimensional • Zoom Feature • Rotate items 360 degrees • Advanced search engine allowed to search by color, brand, price, and style • Miss Boo – animated figure for questions • Loyalty points

  4. How Boo.com worked • Free delivery within one week • Free returns • Fluent in seven languages • Local currencies were accepted from 18 countries • These countries national taxes were calculated and collected

  5. Issues • Launch date kept changing • Spent 25 million in advertising alone • Only 40% of customers could access site • Site design was slow and difficult to use • 1 in 4 attempts to make purchase worked • Site not compatible with Macintosh • Spent over 200 million to launch the site

  6. Short Life Span • Boo.com was live for about 6 months • Site too complex for users • Losing money and had to discount clothing 40 percent • Poor planning and control • Budgeting, planning, execution • Bought out by Fashionmall.com

  7. Recommendations • Start with smaller region • Established a firm budget • Test the software • Prevented slow times • Access issues • Researched what the users had • Type on internet service • What their expectations were

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