1. Goal-Directed Design William H. Bowers – whb108@psu.edu

2. Agenda • User centered design • Common mistakes • Questions & discussion William H. Bowers – whb108@psu.edu

3. Centered on User’s Goals • Don’t focus on user tasks • Focus on user’s goals • User’s goals are usually personal • Management usually is not user focused • Programmers are rarely user focused William H. Bowers – whb108@psu.edu

4. Common Design Mistakes • Rude software • Obscurity • Inappropriate behavior • Make the user look stupid or at fault • Not considering the end user • Feature, rather than goal centered William H. Bowers – whb108@psu.edu

5. Questions & Discussion William H. Bowers – whb108@psu.edu