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Multimedia Analysis Across Legacy Media Types

Explore ways to quantify multimedia content, compare media types, and delve into the reasons for disparities. Research examines how legacy media predict multimedia formats and features on websites, touching on history's impact and criteria for capturing multimedia. Measurement metrics, distribution frequencies, and content formats like audio slideshows, online video, and interactive features are analyzed across print, television, and radio.

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Multimedia Analysis Across Legacy Media Types

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  1. Multimedia in the Mainstream Legacy Media Peg Achterman - Northwest University & University of Washington

  2. The Goals • New ways to examine & quantify • Compare across media • Why are there differences? The New York Times – Choosing a President Peg Achterman - Northwest University & University of Washington

  3. Research Questions RQ 1: To what extent does the legacy media type predict the content forms, formats and features of multimedia displayed on its website? Is your history killing you? Peg Achterman - Northwest University & University of Washington

  4. Peg Achterman - Northwest University & University of Washington

  5. Capturing Sites • Grab often • Specific Multimedia Criteria • text, still images, moving images, audio, computer graphics, animation • Specific Multimedia Formats • online video, audio slideshows, audio with static images, other interactive Peg Achterman - Northwest University & University of Washington

  6. Measuring • Length • Use of Text • Narration Track • Reporter on Screen or Off Screen • Number of Sound Bites • Use of Natural Sound • Use of Dissolves/Wipes • Use of Music • Number of Still Images Peg Achterman - Northwest University & University of Washington

  7. Distribution of Formats Peg Achterman - Northwest University & University of Washington

  8. Format Frequency The NYT & Spokesman Review – best mix of formats Peg Achterman - Northwest University & University of Washington

  9. AUDIO SLIDESHOWS ONLINE AUDIO & STATIC IMAGE Online Formats ONLINE INTERACTIVES ONLINE VIDEO Maps Polls Timelines Quizzes Calculators hyperlinks online player soundbites Online Features interactivity interviews narration text music stills effects Digitally Delivered Content Forms • TEXT • IMAGES • GRAPHICS • VIDEO • AUDIO • TEXT • AUDIO PRINT TELEVISION RADIO Media Types Peg Achterman - Northwest University & University of Washington

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