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Understanding Uncertainty in Research Interviews: The Impact of Schema

This paper, presented at the AES Conference in September 2010 by David Roberts, explores the role of uncertainty in research interviews and how participants draw on their experiences to make sense of ambiguous stimuli. The study delves into the subconscious drivers of human behavior, emphasizing the influence of emotions in decision-making. Through projective techniques and thematic apperception testing, the study sheds light on the intricate processes that govern our responses. Key concepts such as the Central Executive Phonological Loop and the adaptive unconscious are analyzed, providing valuable insights for researchers and practitioners.

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Understanding Uncertainty in Research Interviews: The Impact of Schema

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  1. Understanding through Uncertainty:schema in research interviews Paper presented at the AES Conference September 2010 by David Roberts RobertsBrown www.robertsbrown.com david@robertsbrown.com

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  3. Rorschach

  4. RobertsBrown

  5. Haire’s Shopping List I • Pound and a half of hamburger • 2 loaves Wonder bread • bunch of carrots • 1 can Rumford's Baking Powder • Nescafe instant coffee • 2 cans Del Monte peaches • 5 lbs. potatoes

  6. Haire’s Shopping List II • Pound and a half of hamburger • 2 loaves Wonder bread • bunch of carrots • 1 can Rumford's Baking Powder • 1 lb. Maxwell House Coffee (Drip Ground) • 2 cans Del Monte peaches • 5 lbs. potatoes

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  8. Projective Techniques • present participants with ambiguous stimuli • Participants “need to make sense of, by drawing on their own experiences, thoughts, feelings and imagination.” (Catterall & Ibbotson 2000)

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  10. Central Executive Phonological Loop Audio-visual scratchpad subvocalisation WorkSpace Source based on Hick 2005

  11. Human Brain Activity Source: Paulescuet al , 1993 Figure 2, p. 343

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  13. Most Behaviour is automatic or driven by emotions • “Most of what drives behaviour is below conscious awareness (adaptive unconscious)” (Gladwell 2005 quoted in Keegan 2010)

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  15. Yes Prime Minister – Opinion Poll • http://www.youtube.com/watch#!v=2yhN1IDLQjo&feature=related

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  17. Judgment requires emotion • “Emotions rule all decision making; people are never totally rational; judgment requires emotion” (Keegan 2010 following Damasio 2000)

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  19. Thematic Apperception Testing Source: Hurworth, Centre for Program Evaluation, University of Melbourne

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