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Using social media to enhance HEI reputation & regional engagement

Using social media to enhance HEI reputation & regional engagement . John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory. Aims. Promoting the work of both the HE institution and its staff.

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Using social media to enhance HEI reputation & regional engagement

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  1. Using social media to enhance HEI reputation & regional engagement John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory

  2. Aims Promoting the work of both the HE institution and its staff • What can social media deliver in this context? • How do social media fit alongside more conventional approaches? • How to use social media effectively? • How to assess impact?

  3. Social media platforms Facebook Twitter Linkedin Youtube E-newspapers Blogs • Wordpress • Blogspot • Academia • Web forums

  4. Why use social media?HEIs • Creating awareness – breaking news and commentary • Engaging with partners, customers & other stakeholders – responding to customer requests • Monitoring – learning about users’ response to HEI provision • Learning from others – sharing good practice • Rapid response to emerging issues • Market testing • Extending access and participation

  5. Why use social media?Academic centres and staff • Creating awareness of work • Targeting distribution of news • Monitoring a field of knowledge • Sharing ideas and work in progress • Network building • Engaging with audiences outside instituions • The ‘public academic’

  6. Effective use • Develop a strategy • Develop a style • Quality content • Link to other media • Get organised

  7. Organising tweets

  8. Assessing Impact Twitter • Numbers/profiles of followers • Retweets /mentions • Direct messages • Lists Facebook • Numbers/profiles of fans • Reach • Engagement

  9. Twitter interactions

  10. Tweet stats

  11. Reach

  12. More • Social media for in business, see for example McKinsey Quarterly http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958 • Guide to social mobility for teaching research and impact, see LSE blog http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/

  13. Thank you for listening Twitter joke! Tweet and Retweet are in a boat. Tweet falls out. Who is left? Retweet. John.Tibbitt@gla.ac.uk

  14. PASCAL on-line • Website: www.pascalobservatory.org • Twitter: www.twitter.com/obspascal • Facebook: www.facebook.com/Pascalobservatory • E-papers: OBSERVATIONS: www.bit.ly/qOMppe OBSERVATIONS Weekend: www.bit.ly/pyJXUq

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