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Enhancing Web Presence: Domain Guide and Brand Protection Strategies

Discover how to optimize visibility online with effective domain names, essential IP strategies, and brand protection tactics. Learn about ICANN domains, popular registrars, and tools like SPYFU for an impactful online presence.

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Enhancing Web Presence: Domain Guide and Brand Protection Strategies

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Presentation Transcript

  1. Your Domain Name Four ways to be found on the web. Search, browsing, word of mouth,email or by accident.

  2. What is in a name? • IP numbers crossed referenced by DNS • Best domain names • FOR SALE $1.99 • Unique words-Made up words • Protecting your brand on the web

  3. What is in a name? • Covered with variables • Stay ahead of front runners, cybersquatters and typosquatters • ICANN’s specialty domains • Network Solutions offspin of ICANN • Whois

  4. Where to go to register? • Network Solutions • GoDaddy.com • TDNAM.com • Ebay.com

  5. What should you pay? • Domains • Hosting • Advertising • Key Words • SPYFU.com

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