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Understanding Global Cultures

Understanding Global Cultures. Spain. Cultural Metaphors. “Same Metaphor, Different Meanings” Ch. 22 The Spanish Bullfight Ch. 23 The Portuguese Bullfight. Cultural Metaphors. Unit of analysis in the book = the nation or national culture Other “units of analysis” may include:

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Understanding Global Cultures

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  1. UnderstandingGlobal Cultures Spain

  2. Cultural Metaphors “Same Metaphor, Different Meanings” • Ch. 22 The Spanish Bullfight • Ch. 23 The Portuguese Bullfight

  3. Cultural Metaphors • Unit of analysis in the book = the nation or national culture • Other “units of analysis” may include: • one person (e.g., Paul Buffalo) • the family (e.g., Strodtbeck) • the community • a region • a culture

  4. Culture Counts and it counts quit a bit

  5. Geert Hofstede (1991) • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)

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