What is SMO? How Can Social Media Optimization Increase Your Business?

1. SEARCH MEDIA OPTIMIZATION(smo)

2. CONTENT • Introduction • What is Social Media Optimization(SMO)? • Types of SMO • Objectives of SMO • Why SMO? • How SMO benefits you? • What are benefits of SMO? • SMO Process • Conclusion • Thank you !

3. INTRODUCTION • Social Media Optimization services is an effective technique that increase the traffic to the website. • Social Media Optimization is considered as an essential part of Search Engine Ranking Management. • Social Media Optimization helps to gain the customer’s feedback easily, through which the new and re-formulate strategies are formulated.

4. WHAT IS SOCIAL MEDIa OPTIMIZATION(SMO) • Social Media Optimization(SMO) is the strategy used to drive traffic to your website from source other than search engine. • Some of SMO techniques include blogs, social bookmarking, social networking sites, video & photo sharing.

5. TYPES OF SEARCH MEDIA OPTIMIZATION(SMO) • Social Network • Bookmarking Sites • Social News • Media Sharing • Micro blogging

6. OBJECTIVE S OF SOCIAL MEDIA OPTIMIZATION(SMO)? • Gain insight into a community of interest • Build brand visibility and authority • Influence and promotion of products/services • Link building for traffic and SEO • Drive traffic for ad revenue models

7. WHY SOCIAL MEDIA OPTIMIZATION(SMO)? • Increase Internet Authority • Branding and Brand recall • Increase Brand visibility • Direct Communication with prospect user / buyer in seller • Rich to niche audience • Latest way of marketing and promotions • Stand out of the crowd • Drive more traffic • Backlinks

8. HOW SMO BENEFITS YOU? • With social media optimization, comes a fantastic benefit-it helps you develop a good link profile so that your website gets quality from search engines as well. But it takes time to happen. • Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities, podcasts, and message boards. • SMO is accomplished through really simple syndication (RSS) feeds, video and photo sharing, social bookmarking, blogging, and social news buttons. • The concept is to drive traffic without spending money on search engine advertising. • SMO creates links to a site by creating more visibility through Facebook, Twitter, MySpace, Blogger, Digg, or Delicious, etc.

9. WHAT ARE BENEFITS OF SOCIAL MEDIA OPTIMIZATION(SMO)? • Build brand awareness • Build customer relationships • Bring more qualified traffic to your website • Perform hyper targeting • Sell more services and products • Builds credibility and trust online • Its cost effective compared to other mediums

10. SMO PROCESS

11. CONCLUSION • Social Media Optimization(SMO)is the strategy used to drive traffic to your website from source other than search engine. • Some of SMO techniques include blogs, social bookmarking, social networking sites, video & photo sharing. • Build brand awareness • Build customer relationships • Bring more qualified traffic to your website • Perform hyper targeting • Sell more services and products • Builds credibility and trust online • Its cost effective compared to other mediums

12. Thank You!