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Mobile Strategy @ Springer

Mobile Strategy @ Springer. Library Leaders Digital Strategy Summit Internet Librarian 2013 Patricia Cleary Global eProduct Development Manager. Unexpected: How fast mobile devices have evolved. Number of mobile subscriptions activated in 2011: 1.4 billion

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Mobile Strategy @ Springer

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  1. Mobile Strategy @ Springer Library Leaders Digital StrategySummit Internet Librarian 2013 Patricia ClearyGlobal eProduct Development Manager

  2. Unexpected: How fast mobile devices have evolved

  3. Number of mobile subscriptions activated in 2011: 1.4 billion Total number of mobile subscribers worldwide (December 2012): 6 billion 3.8 billion in the developing world – that’s 73% of global subscriptions The growth in mobile consumption of online content is exploding The total number of mobile subscribers worldwide exceeds subscriptions to all major online services including Facebook, Twitter, LinkedIn, and Skype combined.

  4. Mobile is a small but growing portion of SpringerLink traffic Mobile as % of Total Visits Mobile visits by Device (Feb 2010 vs Feb 2012) iPad is the most popular mobile device Android is growing to rival iPhone for phone visits Mobile Visits to SpringerLink (Nov 2009 – Mar 2012)

  5. Springer’s mobile strategy: Springer’s content should be available to all online users, no matter where they are, no matter what device they are using to access the internet

  6. Mobile-optimized (HTML5) versions of our sites SpringerLink SpringerProtocols Native apps when appropriate iOS and Android Available in Apple iTunes and Google Play app stores For major journals/societies Select utilities/companion apps for books Mobile @ Springer What this means For more info about Springer’s growing list of mobile sites and native apps please visit: www.springer.com/mobile

  7. January 2013: New SpringerLink

  8. Some nice benefits of the new SpringerLink

  9. Our site is very, very fast

  10. The new SpringerLink has tens of thousands more books

  11. Our site is mobile-optimized

  12. Springer mobile apps/sites launched2011-2013

  13. Intensive Care Medicine app New CSS for fulltext on SpringerLink SpringerImages app SpringerLink app European Radiology app Springer’s Mobile Release Timeline Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2012 Developer Portal API launched. The API powers most app development Bone Age app FractalPhoto app Mobile optimized version of SpringerProtcols

  14. SpringerImages app • Released March 2011 • View images and related text. • Search image captions, keywords and references to refine search results. • Bookmark images for later research. • Email images to your friends and colleagues. • Supports institutional and individual access models • 3 Million+ tables and images • 314K Open Access tables and images

  15. Mobile-optimized website • Released October 2011 • Uses HTML5 • Supports, iOS, Android and BlackberryDirect integration with existing SpringerProtocols database • Supports all existing SpringerProtocols access models

  16. Available for iPhone, iPod Touch, and iPad • Free in iTunes App Store • Provides direct access to ChemReact • Search chemicals by name or structure, browse molecules, conditions, properties and references • Users can share structures and reactions via email or open them within other apps that support standard .mol or .rxn formats

  17. SpringerLink App for iOS and Android • Version 3.0 released June 2013 • Available in Apple iTunes and Google Play app stores for iOS and Android phones and tablets • Free • Provides search and discovery of all Springer and BioMed Central content • Topical content notifications • Social sharing • Over 6 million documents • 126k Open Access articles • Full text access through SpringerLink for authentication and reporting

  18. Papers App • Simple yet powerful solution for managing research literature • Papers 3 launched: September 2013 • New user interface • Keeps users personal library organized and portable • Automatically downloads full-text content for users articles • Shows users related content when reading • View and annotate supplemental files directly within Papers • Users can discover tweets and posts about the articles they're reading • Allows users to sync their library between computers (Macs or PCs) and iPad and iPhone • Available for Mac or PC/WIndows and as an iOS app for iPad and iPhone

  19. Springer journal apps

  20. Market Overview • The “Journal app” is now a unique genre. • Examples are common in Apple iTunes and Google Play:

  21. 2012: Springer built an App Development Framework App Development Framework The app framework allows Springer to easily create iOS and Android apps for any journal Framework completed in Q4 2012 and first apps launched

  22. Society app features include: Icon and homepage society branding Society information page with link to society website Search/Advanced Search including by keywords, article title, author name, subject, and publication date Bookmarking Abstracts and full text reading Download and offline reading/viewing (PDFs, videos) Social connections (Facebook, Twitter, LinkedIn) Q4 2012: Springer’s first Society Journal App Framework apps: Surgical EndoscopyJournal of Digital Imaging

  23. Benefits of new journal app framework • Apps can be produced for Apple iPhone, iPad, Android phones and tablets simultaneously, meeting Springer’s growing need for apps on multiple platforms • Apps for Springer journals including society journals • Apps for Open Access journals • Multi-journal apps • Multiple apps can be built and deployed at the same time • Faster turn-around time • Improved analytics reporting • Continuous framework improvement that can adjust to emerging mobile technology (Agile)

  24. Current Features Free to installon iTunes and Google Play Apple & Android phones & tablets Search and browsing Online First articles Video download and playback Save articles for offline viewing Institutional authentication Share PDFs and references viae-mail &social media

  25. Emerging trends

  26. Mobile data traffic more than doubled in 2011 and doubled again in 2012 By the end of 2012, the number of mobile-connected devices exceeded the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita Mobile-connected tablets will generate almost as much traffic in 2016 as the entire global mobile network in 2012 Mobile connections speeds will increase 9-fold by 2016; higher speeds + more bandwidth = more mobile content discovery and usage Mobile growth::2016 higher speeds + more bandwidth = more mobile content discovery and usage

  27. Mobile technology is changing rapidly. Stay flexible, watch the market, and make adjustments to the strategy when needed.

  28. Thank You!patricia.cleary@springer.com

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