NE Rural Tourism Private Ltd. [RTNE] www.rtne.co.in
Travel Agent Online Travel Agents The Indian Leisure Travel • 10,000 listed properties • 828 destinations • www.makemytrip.com has just 2,500 listed properties Hotel website
From to West North South East Northeast West 81% 8% 8% 1% 1% North 21% 66% 9% 2% 2% South 6% 3% 90% 1% 0% East 2% 12% 4% 77% 6% Indian Travel & Tourism Consumption Trends • Focus on robust domestic market as compared to volatile In- bound tourists. • Domestic leisure traveller - 4.5 % of the population. • Mostly originating from 13 major cities in India. • Looking for better deals (price point INR 1000), shorter breaks, through online markets. • Intra regional travel - trips < 3 days; growing @ 17%
Demand – Supply Gap • India has peak season of 100 nights, almost 80% of tourist traffic originates during these nights. • Shortage of 100,000 rooms per day (2008) during peak season. • Of the 828 known destinations in India; 50% of the tourist traffic visits top 50 destinations.
Consequences of Skewed Demand - Supply • Paucity of peak season accommodation in top 50 destinations • Unreasonably high tariffs • Pressure on the carrying capacity of the destination leading to environmental degradation
Case of high potential, invested capital & missed opportunities The Gap… How do I find these destinations? What is the level of quality? Are rooms available? Can I reserve one? How can we reach more travellers? How do we compare to our competition? What improvements should we make? The Traveller Rural Tourism Operator • Result: • Lower occupancy for rural operators • Traveller visits higher priced, more common destination or forgoes trip
Information Sales Accommodation Accreditation Demand Back-End Platform Rural Tourism Supply Chain Gap 1 Gap 2 Gap 3 Gap 4 Destination Booking Quantity Quality Customers Distributors Accommodation Payment Standard Quality • Travel Agents 25000 • Preferential price point INR 1000 per night • 50 mn middle class to become 250 mn.
NE Rural Tourism Pvt. Ltd. has created Back-end www.rtne.co.in • On-line Booking Network • Real time Inventory • Instant booking & confirmation • Convenient payment options • User generated content describes destination quality and experience Rural Tourism Accommodation The Traveller • Result • Information asymmetries drastically reduced • Architecture created for multiple players along the supply chain to leverage
Travel Agent Online Travel Agents Hotel website Hotel website Local tour operator Local tour operator Back-End Platform (www.rtne.co.in) Gap 1 Gap 2 Destinations Properties Inventory
Accommodation Information Sales Accreditation Demand Partnerships Rural Tourism Supply Chain Gap 1 Gap 2 Gap 3 Gap 4 Destination Booking Quantity Quality Customers Distributors Accommodation Payment Standard Quality • Travel Agents 25000 • Preferential price point INR 1000 per night • 50 mn middle class to become 250 mn. Back-End Platform
Theme • Create a back-end • Create successful franchisee like templates • Interim period to consolidate back-end • Scale up in top 50 destinations • Scale up to market requirements RTNE's role • Largely actively driving (as operator and investor) • Present in Coastal Maharastra • Build partnerships • Training/Audit Program. • Rally stakeholders • Create awareness • Uttarakhand/HP/Karnataka/TN • Create service lines along business models • Fund expansion/debt guarantee (scale-up) if required Potential partners • Existing local private entrepreneurs • Online/Offline Agents • Networks of local private entrepreneurs and local people • VTNE and other training institutions • Networks of local entrepreneurs • Financial Institutions Capacity Building Strategy Stage 1 Stage 2 Stage 3 Quality Accommodation Standard Quality
Karmveer Rathore firstname.lastname@example.org www.twitter.com/RuralTourismNE +91 97909 23774