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March 19, 2002 Seyong Ro Vice President, New Service Development Division

Wireless Internet, Today & Tomorrow. March 19, 2002 Seyong Ro Vice President, New Service Development Division. Table of Content. Korean Market Our Strategy - Openness - Multimedia Platform 3. m-Commerce Initiatives. 1. Korean Market.

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March 19, 2002 Seyong Ro Vice President, New Service Development Division

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  1. Wireless Internet, Today & Tomorrow March 19, 2002 Seyong Ro Vice President, New Service Development Division

  2. Table of Content • Korean Market • Our Strategy • - Openness • - Multimedia Platform • 3. m-Commerce Initiatives

  3. 1. Korean Market Light speed growth both in internet & wireless Source: OECD (March ’00)

  4. In wireless, Korea soon to become more than an “another i-mode” miracle Comparison with Japan (As of Jan ‘02) • Portion of non-voice revenue among total wireless revenue(1H ‘01) • Includes i-SMS access

  5. Striving to excel in wireless data LGT Wireless Data Performance Wireless Data Revenue WAP Phone Penetration # of WAP Phones (Thousand) (100 Million Won) (% to total subs.) 1,300 3,190 74 100% 68% 54% 511 48 197% ↑ Active Users* (40%) 650 1,900 357 ◀ Wireless Internet 172 62% ↑ 221 P2P SMS 432 68% ↑ 257 Others 2000 2000 2000 2001 2001 2001 * Subscribers who access to wireless internet at least once per month

  6. Nothing attractive No fun Nothing attractive Others 3% 5% Difficult to use 1% 3% Unstable connection No handset 3% 29% Not aware 11% 13% Slow No need 17% 20% Expensive Expensive No need 49% 30% 14% However, current wireless internet services are not enough to satisfy mass customers. Reason for NOT using(%) Reason for STOP using(%) Source: Yonsei University Research (Aug. ’01)

  7. When nothing else to do 39% During break 27% Urgent e-mail 6% Frequently 5% Sleepless 4% Lunch time 3% In vehicle 2% Stock Info. needed 1% Other Info. needed 1% Others 12% Even for early adopters, most of the wireless internet services are not yet positioned as killer services in everyday life. Event of Use(%) Revenue by Contents (%, Jan. ‘02) 5 Others 6 LBS/Traffic 6 Stocks/Banking 7 Chatting/Community Entertainment 11 13 Games 13 Mail & Messaging Ring tones & Character D/L 39 Source: Yonsei University Research (Aug. ’01), LGT Analysis

  8. What does it take to cross the chasm ? Wireless Internet • So far, so good, • Explosive wireless growth • Dot-com fever • Aggressive marketing • by carriers • But how long will it last ? IS95A/B 1X, EVDO EVDV Time

  9. 2. Our Strategy • No longer a “Walled Garden”, but “Traffic Maximization” • Focus on Multimedia Platform Openness & Standard • Direct path to any URL • Open Portal / Menu • Open Access (IWF*) • Support Personal / Unofficial Sites Multimedia Platform • Enhanced Wireless Internet Platform • Handset-independent Client Software • Java based * IWF (Inter Working Function)

  10. Our Strategy – Breaking the walls • Open portal already in place (Daum, Chollian, Yahoo, etc) • Open access tested with Dacom. • Soon to be opened to MISPs and commercialized (Q1 ’02) EXAMPLE ez-i Daum Chollian LGT-GW Walled Garden LGT-NW Open Access LGT Subs. Daum • Allow access to LGT IWF • Competition between • G/W owners Yahoo ez-i Daum KT-GW DACOM-GW LGT-GW Yahoo LGT-NW Megapass LGT Subs. ez-i Yahoo LGT-GW Chollian LGT-NW LGT Subs. Open Portal • Allow access to LGT G/W • Competition between • Portal owners Contents Provider

  11. Our Strategy –Enhanced Multimedia Platform Multimedia will be a next big thing along with evolution of wireless network Mobile Multimedia Potential Customer Needs A little bit of Proof (Wireless Internet ARPU*, Index) 330 • Graphic/Multimedia UI • Video On Demand • Audio On Demand • Multimedia Messaging • Mobile TV … 230% 100 95 A/B CDMA 2000-1X * Jan. ’02 result

  12. Java is a possible win-win solution for users & industry participants • Fun @ low-cost • Variety of • attractive contents • Improved • user interface (GUI) • Open environment • - Ease of development • - Less resource required • - Time to market User Content Provider Carrier • Ease of contents sourcing • Ease of handset supply • Increase in wireless data usage

  13. LGT Wireless Internet Platform Roadmap 2000 2001 2002 Q4 Q1 Q2 Q3 Q4 Q1 Q2 3Q Q4 Platform Enhanced WI Platform (JINOSTM) Kitty-hawk MIDP Browser UP WAP browser Java WAP browser

  14. LGT’s New Platform Architecture • A platform fully integrated into user handsets • Passed TCK* test & supports International Standard (J2ME CLDC MIDP) • Developed by LG Telecom & Veloxsoft Traditional Architecture Advanced Architecture Other … Apps Main UI SMS PIMS Other … Apps WAP Java Applets Main UI SMS PIMS WAP Java VM Java VM Phone OS Phone OS Phone HW Phone HW • Java as one of the native applications • Limited access to phone features • Most applications remain difficult to port • Java-based SW environment • Full integration of Java into handset • Dynamic upgrade capability * TCK (Technology Compatibility Kit)

  15. Why New Platform ? - Optimized run-time environment for any java applications/contents - Nearly everything is DOWNLOADABLE !!! (skin, browser, MMS player, game, any operators’ standard UI, PIMS, etc…) Contents Provider OTA* Download Java Application Main UI WAP Browser Games PIMS End- User LGT & Third Party MIDP LGT Profile Java Runtime Environment OTA Download KVM & CLDC OTA Download Mobile SUITS Profile Native Application/API Native Software Layer OS, Protocols, Standards, … Common H/W Device Drivers Mobile SUITS Device Driver Standard Device Driver Layer H/W Specific Device Drivers Hardware Handset Manufacturer * OTA (Over The Air)

  16.  <JAVA Station> 1. Game 2. Comics 3. Novels 4. E-Mail/News 5. Maps 6. Instant Messenger 7. Notice OK UP Java Contents - Examples Friendly UI* & Greater fun * UI (User Interface)

  17. Java Economics Improved economics for users & carrier User LG TeleCom • Affordable Price (Game example) • . Standalone Daily Use $0.2 ~ 0.4 • Monthly $1.5 ~ 2.3 • Ownership $2.3 ~ 3.8 • . Network(MUG) Monthly $0.8 ~ 2.3 • Improved Economics (Mail example) • . Reading a mail (300 characters) • . Writing/Sending a mail (20 characters) Higher Data ARPU $5.1 76% $2.9 38% KRW 53 KRW 33 WAP Mail Java Mail KRW 89 83% Average Wireless internet User Active Java User KRW 15 WAP Mail Java Mail Source: LGT simulation

  18. 3. m-Commerce Initiatives • Infotainment and Marketplace seen as in traditional portal business. • New business development focuses on “Mobile Payment” area. Currently running mInfortainment • RF Proximity Payment (ez Pass) • On-Line Payment • Vending Machine • M Plus Card • P/G1 • IrDA Payment • One-Chip (UIM) • e-Cash • Integrated billing • Credit Card • EBPP2 • … To be launched in Q1’ 02 • News • e-mail • Game • LBS • Downloads • …. mMarketplace mFinance • Ticketing • Shopping • Auction • Price Comparison • Advertisement • Coupon • …… • Stock • Banking • P2P3 • PFMS • Asset Managmt • … mPayment 1: Payment Gateway 2: Electronic Bill Presentment and Payment 3: Person to Person

  19. 2002 m-Payment Roadmap 2000 ~ 2001 2002 2003~ 1H 2H Payment Service • Traffic Card • On-Line Payment • M Plus Card • Vending Machine Contact Combi (Contact + contactless) CAT (Partnership) Utilizing current handsets (offline/online/mobile) m wallet (server) Offline oriented, online/mobile capable IrDA Phone UIM Payment Infra WPKI M-P/G System (Dacom Partnership) Authentication System Other Infra Khai Membership Coupon Business Barcode server Mobile ad media rep. Ad server

  20. Thank you www.lgtel.co.kr

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