1. Decoding a Newspaper Prep for the Grade 10 Literacy Test

2. Headline

7. Byline

11. Lead - HOOK

12. Hard News Lead John Roberts, 21, and Glen Thomas, 45, were later charged with 28 counts of felony burglary for the theft of diamond jewelry and laptop computers from Harrelson Hall.

13. Soft News Lead Two local boys were found dead in their front yard this morning, victims of what police suspect was a gang-related initiation.

14. Descriptive Leads Enter his second story office in Pullen Hall and the burly, former college football star will immediately envelope you in a bear hug, waving aside any attempts at formality and insisting that while you’ve just met, you’re already friends.

15. Narrative Leads Panting, sweating and gasping for air, Natalie Lewis digs her fingers into the chain-link fence, using every ounce of her energy to pull herself up and over, landing squarely – and hard – on the burnt clay below.

16. http://www.youtube.com/watch?v=R55e-uHQna0 http://www.youtube.com/watch?v=0-9EYFJ4Clo

17. Decoding Print Advertisements

18. Advertisements There are 5 main components of Advertising: • Purpose: The message, the subject and the effect the ad is meant to have on people. • Techniques: What methods are used to achieve the purpose; the dominate feature of the ad. • Impact: The effect the advertisement had on the audience, its effectiveness in influencing them.

19. Ad’s Cont.’ Target Audience: Who is the advertisement aimed at and intended to influence? Medium: The way the message reaches its audience, and where the ad is found.

25. Target Audience: Adults / Families Technique: Allusion to Spiderman (Dominate Universal Feature) Medium: Print Ad Impact: Nostalgia (Link to childhood memories for adults) Message: Pest Control!