1 / 6

Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”

Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”. 04.09.12 ENGL 1301 EPCC @ rwmonty. Objective. To analyze an artifact for its discursive features Considers “linguistic” as well as visual components Analysis is based on Semiotics. What is Semiotics?.

jaser
Télécharger la présentation

Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reading an excerpt from:Roland Barthes’s “Rhetoric of the Image’” 04.09.12 ENGL 1301 EPCC @rwmonty

  2. Objective • To analyze an artifact for its discursive features • Considers “linguistic” as well as visual components • Analysis is based on Semiotics

  3. What is Semiotics? • Saussure’s thesis: • Relationship between two real world things is an arbitrary one • Sign: • Something that stands for something else • A function of the signifier and the signified

  4. Which are…? Signifier Signified • Real world symbols • Ex: the words “spaghetti” • The real world thing • Ex: the tubular, stringy pasta

  5. Objective • The purpose of this type of analysis is to what messages are being conveyed by the discourse • This leads us into rhetorical analyses and discursive analyses • We’ll get to these later

  6. What you need to do • Read and take notes on the Barthes article • What is he analyzing? • What assumptions does he make during this reading? • What are his results? • Find an artifact related to your discourse community • Bring all of this to our next class on Monday, April 16

More Related