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PTC Update and Strategy

PTC Update and Strategy. Michael M. Campbell SVP Product Management, Desktop Products PTC/USER Benelux Event – April 22, 2009. Agenda. Introduction PTC Numbers Customer Challenges PTC Product Development System How PTC Approaches the Product Development Market PTC Product Strategy Update

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PTC Update and Strategy

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  1. PTC Update and Strategy Michael M. CampbellSVP Product Management, Desktop Products PTC/USER Benelux Event – April 22, 2009

  2. Agenda • Introduction • PTC Numbers • Customer Challenges • PTC Product Development System • How PTC Approaches the Product Development Market • PTC Product Strategy Update • Q & A © 2009 PTC

  3. Employees (as of 9/30/08) ~5,000 Customers ~50,000 FY’08 revenue $1,075M FY’08 non-GAAP operating margin* 22% Cash and equivalents (as of 9/30/08) $253M A Leading Provider of Product Development Solutions *Non-GAAP operating margin excludes certain GAAP expenses, including acquisition-related expenses, stock-based compensation and restructuring charges; EBITDA is earnings (excluding stock-based compensation and restructuring charges) before income taxes, depreciation and amortization © 2009 PTC

  4. Customers Face an Increasingly Complex Challenge Complex Products … defined by … Complex Information …created across a Global Development Team Engineering Calculations Mechanical Documentation Electrical Software © 2009 PTC

  5. Today’s product development environment • Product development challengesare numerous… • Time-to-market • Quality improvement • Cost reduction • System heterogeneity • Global design collaboration • Downstream data control • IP protection • Configuration management • Regulatory compliance © 2007 PTC

  6. The PTC Product Development System (PDS) ManufacturingProcess Mgmnt BusinessIntelligence EnterpriseInteroperability DynamicPublishing MCAD/CAE/CAM XML Authoring EngineeringCalculations TechnicalIllustrations ConfigurationManagement ConfigurableProducts Digital Mockup DistributedCollaboration Visualization& Mockup Planning Software DataManagement RequirementsManagement Enterprise Content &Process Management MCAD DataManagement RegulatoryCompliance StudyManagement ECAD DataManagement Supplier & ComponentManagement © 2009 PTC

  7. Mature Market Growth Market Growth Market Emerging Growth Market The PLM Market – Segment Opportunities MCAD Data Mgmt / Collaboration Large Enterprise Customers 0% + / yr growth opportunity PTC FY’08 revenue $430 M 15% + / yr growth opportunity PTC FY’08 revenue $370 M Small & Medium Business (SMB) Customers 15% + / yr growth opportunity PTC FY’08 revenue $235 M 40% + / yr growth opportunity PTC FY’08 Revenue $40 M © 2006 PTC

  8. PTC's Market Segment Strategies Enterprise Desktop Product DevelopmentProcess Optimization Via Broad & IntegralProduct Development System Simple, Powerful, & Connected Application Suites Large Enterprise Simple, Low TCO Solutions With Focus on Collaboration & Social Computing Simple Ease of Use, Scalable Pricing, & No Glass Ceiling Small & Medium Business © 2009 PTC

  9. Mapping of PTC's Primary Product Families Enterprise Desktop CADDS Large Enterprise Mathcad ProductView NEW! InSight Arbortext Windchill Pro/ENGINEER Small & Medium Business (SMB) CoCreate NEW! Windchill ProductPoint © 2009 PTC

  10. What’s New??? Enterprise Desktop Acquisition of Synapsis ProductView 9.1 Release Windchill 9.1 Release 3. Pro/ENGINEER Wildfire 4.0 Update Large Enterprise Start Pro/ENGINEER Embraces Social Product Development Dawn of Social Product Development: Windchill ProductPoint 1.0 Launch On SharePoint Small & Medium Business © 2009 PTC

  11. Globalization Drives Need to be “ON” 24/7 Product Development: Change is Brewing • Aging Workforce Necessitates Knowledge Capture Incoming workforce is equipped with “new” networking skills IT Proliferation © 2008 PTC

  12. The Changing Web Web 2.0 Web 1.0 Business Community Business Business Business Academic Academic Community TOMORROW YESTERDAY TODAY TODAY © 2008 PTC

  13. The Changing Web Email Portals HTML Calendaring Search Presence detection Status Communities Texting Forums Blogs Wikis RSS feeds IM File/photo sharing On-line gaming Geo-tagging Friending/Association Video chat Podcasts Faceted/predictive search Polling Peer-rating Web 2.0 Web 1.0 © 2008 PTC

  14. Web 2.0 is Pervasive 75% Of US Online Adults Now Use Social Technologies Up from 56% in 2007 October 2008 “The Growth Of Social Technology Adoption”

  15. Business Adoption Of Web 2.0 Tools Is Expected To Grow Strongly Enterprise 2.0 is Underway Explosive Growth of Collaboration Technology (e.g. SharePoint) April 2008 “Global Enterprise Web 2.0 Market Forecast: 2007 To 2013”

  16. Social product development… • A technology initiative which incorporates industry-ready social computing capabilities… • …into a complete technology solution which understandsthe complexities of product data • …and which improves the work practices of product development organizations • …for increased workforce productivity. Social product development

  17. A new set of capabilities relevant to product development Email Portals HTML Calendaring Search Presence detection Status Communities Texting Forums Blogs Wikis RSS feeds IM File/photo sharing On-line gaming Geo-tagging Friending/Association Video chat Podcasts Faceted/predictive search Polling Peer-rating Web 2.0 Web 1.0 © 2008 PTC

  18. Examples of social product development… • Program manager creates a blog to document the progress of the program. Program members subscribe to the blog for automatic delivery. • Retiring engineers document historical work practices, using a wiki for collaborative online documentation • Product marketer uses an online forum to host an ongoing online focus group about a recently released product • Engineers & designers join an online community by creating profiles that detail special skills and interests © 2008 PTC

  19. 1.) December, 2008 - Windchill ProductPoint Launch Windchill ProductPoint: The Social Product Development Platform First PLM software built natively on SharePoint . . . . . . EnablingSocial Product Development • Manages complex structured information prevalent in product development • Pro/ENGINEER Wildfire 4.0 M060 and later • Mathcad 14 M035 and later • 3rd Party Engineering Tools • Enables sharing, visualizing, and markup of engineering data • Appropriate for organization of all sizes • For small workgroups … to vault and share structured information • For existing Windchill customers of any size … to expand product information access & reach of SharePoint for social product development © 2009 PTC

  20. 2.) Summer 2009 – Pro/ENGINEER Wildfire 5.0 Pro/ENGINEER Wildfire 5.0: Embracing Social Product Development Pop-up with detailed PDM status • More pervasive feedback about Model’s PDM Status • In model tree, File Open, Toaster pop-ups • Presence Detection Throughout • Push-button, Sharepoint-based Design Collaboration Tool • Including Wiki’s, Discussion Forums, Chat, etc. Presence detection in enhanced PDM status notification Productview viewable; Markups PDM location/info Discussion forum Presence detection in toaster pop-up © 2009 PTC

  21. Recent Pro/ENGINEER Wildfire 4.0 News Additional Manikin and Manikin Analysis modules now available! New, free additions to the entry-level Pro/ENGINEER packages include CAM “Lite” , CAE “Lite” and Manikin “Lite” Make Pro/ENGINEER a more compelling offering in the SMB space. Expose Breadth of Pro/ENGINEER 3.) January 2008 – Pro/ENGINEER Wildfire 4.0 Pro/ENGINEER Wildfire 4.0 • Steady, increasing adoption, by SMB (Jacob’s Vehicle, Santa Cruz) and large customers (CISCO, VW, ABB) alike • Functionality-packed, compelling release • Large Assembly Performance Improvements • Auto RoundTM, 3D PDF, 3D Drawings & Direct Surface Editing • Surface Removal & New Imported Data Cleanup • Improvements to Rendering, CMM, Simulation, Manufacturing, & more • Exciting, broadly applicable new modules • ECAD-MCAD Collaboration • IP Protection with Rights Management • Interface for JT • Tolerance Analysis • Accommodating “Data Management Compatibility” Roadmaps • Highest Quality Release in years!!! © 2009 PTC

  22. Longer Term Product plans Integration with ProductView and MPMLink Heterogeneous CAD Human Factors analysis Factory Floor Simulation Human-Centric Interactive Technical Manuals Assembly and Maintainability Simulation Introducing Integrated Digital Human Modeling with Pro/ENGINEER Wildfire 4.0 • New Pro/ENGINEER modules • Standards-based, anthropometrically-correct Pro/E integrated digital human modeling solution • Affordable & Easy to use; Developed specifically for the needs of the Pro/ENGINEER user • Capabilities • Manikin “Lite” : Single-population representative manikin posturing with every seat of Pro/ENGINEER (save restricted) • Manikin : Multi-population-representative manikin posturing and basic analysis (reach & vision) • Manikin Analysis : Advanced dynamic analysis, including lifting, pushing, pulling, etc. • Additional population profiles and libraries of accessories and postures © 2009 PTC

  23. © 2008 PTC

  24. All in the Pro/ENGINEER Foundation XE package New “Lite” capabilities recently added to the Pro/ENGINEER Foundation XE • CAE Lite (as of Pro/ENGINEER Wildfire 4.0 M070 – Feb. 2009) • Guiding interface walks users through analysis setup on simpler models • Static Structural Analysis for Parts and Assemblies • Apply Loads and Constraints (Displacement, Pin, Ball, Planar) • Full results functionality • F Probing, Animation, etc… • Mechanica Solution Technology • Complete upward model compatibility to full Mechanica! • CAM Lite (as of Pro/ENGINEER Wildfire 4.0 M070 – Feb. 2009) • Will provide basic 2 ½-axis milling capability, allowing machining of prismatic parts in 5-axis positioning • Easy to use, intuitive UI • Limitation is a hardcoded, generic (Fanuc) GPOST, so that the user can see example G-Code output; only CL file output • Specific GPOST can be purchased from AustinNC or other vendors. • Manikin Lite (as of Pro/ENGINEER Wildfire 4.0 M060 – Dec. 2008) • Any Pro/E user may load, place, edit placement and manipulate a manikin in the scene, with the following limitations: • Limited tools for manipulation  (2D drag and apply posture only) • No ergonomics analysis; no reach envelope; no vision cones and no vision window • No ability to Save designs that include a Manikin © 2009 PTC

  25. Synapsis Technology, Inc. – Company Overview Leading Product Environmental Compliance Solution Vendor Headquarters in Spring House, PA Founded in 1999 Customers Include: Beckman Coulter Cisco Delphi GE IBM Intel Vertical Mix: 45% electronics & high tech 22% automotive 21% industrial 12% healthcare 4.) November, 2008 – Synapsis Technology Acquisition Customer testimonials: "We selected InSightbecause it provides a comprehensive framework for managing compliance that supports our eco-friendly product design objectives" Jeffrey Larason Engineering Director at APC. • Microsoft • Motorola • Sony Ericsson • Teradyne • Visteon EMARS is now © 2009 PTC

  26. Increasing Complexity of Environmental Regulations © 2009 PTC

  27. InSight BOM Analytics For Environmental Compliance Compliance Standard • Substances • Thresholds • Exemptions • Substances • Masses Supplier Part Supplier Part • Substances • Masses Company Part Supplier Part • Substances • Masses A single product may need to comply with multiple environmental standards. Company Part Supplier Part • Substances • Masses • Substances • Masses Supplier Part Company Part • Substances • Masses Supplier Part A product consists of multiple company parts (3 shown) each sourced from one or more suppliers. Supplier Part • Substances • Masses Each supplier part may have a different chemical makeup, which will impact compliance © 2009 PTC

  28. InSight – Standalone Solution Or Backend “Compliance Engine” Suppliers InSight • Environmental Data • Compliance Standards* • Exemptions Supplier communication Analysis and reports Program analysis / Supplier tracking Supplier 1 Supplier 2 Buy Product analysis / Risk assessment Supplier n • IPC-1752 • IMDS • Other stds. Item 1 Product Info (BOMs) Part Info/AVL (Item Master) Product Info (BOMs) Product Info (BOMs) Item 2 Material Content Declaration of final product Make Item m *Supported compliance standards include EU RoHS, China RoHS, WEEE, ELV, REACH and more © 2009 PTC

  29. Smart search ProSTEP .idx standard World’s highest performance architecture 64-bit option New user experience Hierarchicalvisual navigation Smart exploded views 3D Drawings 5.) September, 2008 – ProductView 9.1 Release ProductView 9.1 Key Features © 2009 PTC

  30. Windchill 9.1 6.) November, 2008 - Windchill 9.1 Release • Continued Focus on Process Improvements • Detailed Design • Improvements in Pro/ENGINEER CAD data management • New integrations: Mathcad, CoCreate, CADDS 5i, IDEAS • Design Outsourcing • Added support for packages • Manufacturing Process Management • Improved integration with ERP • BOM reconciliation reports • Gantt view of process plan • Technical Publications • Integration with Arbortext IsoDraw • Variant Design and Generation • ATO option support with improved tools to create, display, filter, and manage Product Structure • Usability • Table improvements • Multi-column sort • Column width and freeze controls • Export from table • Visualization improvements • Visual navigation with mini-thumbnails • Interact with thumbnail viewables • Expanded usability testing • 4,300+ hours with 200+ customers © 2009 PTC

  31. End of this year – Mathcad Project “Spirit” Mathcad Overhaul • Task-based, document-centric UI • Commonly used tasks logically grouped into tabs • Direct manipulation of worksheet objects • Improved documentation focus increases efficiency • Revised and Enhanced Equation Editor • Improved scoping, including operator indicator (in blue), and operand indicator (in gray) • Flexible scoping via keyboard, mouse, or ribbon • More Intuitive Matrix Operations and Navigation • Including new row operator & direct matrix alteration • Support for Design of Experiments (DoE) • Enhanced statistical analyses to better predict interaction effects • New plot types to support graphical viewing of results © 2009 PTC

  32. September 2009 CoCreate 16.50 • Functionality Highlights • CoCreate Drafting WGM Phase 1 (with Windchill 9.1 M030) • Addresses some usage scenarios (FESTO) and may help with FAP + 2D Bundle • CoCreate Modeling Interoperability with Desktop Applications • Pro/ENGINEER • Export of Granite .g • Export of Granite .neu from CoCreate Modeling (special for ATB) • ProductView • Direct Export of .pvz from CoCreate Modeling (which also can be used in IsoDraw) • Mechanica • Direct “push” from with CoCreate Modeling (including associativity); Perform Analysis and Update to changes • Pro/TOOLMAKER • push via *.g; Create MFG Deliverables and Update to changes © 2009 PTC

  33. April 2010 CoCreate 17.0 • Functionality Highlights • CoCreate Drafting WGM Phase 2 (possibly with Windchill 9.1 M050; date TBC) • CoCreate Model Manager • One of two Stock-Finish Part Scenarios • CoCreate Modeling Interoperability with Desktop Applications • Pro/ENGINEER • Import of Pro/E files into CoCreate Modeling directly via Granite .g • Considering Import of CoCreate files into Pro/E directly via Granite .neu (with ATB) • CoCreate Modeling Improvements to Explicit Modeling • Improved Realism, Improved Selection, Slightly expanded parametric modifications • Improved Geometry (Blending, Intersection, Topology Changes) • CoCreate Modeling Application Improvements • Bug Fixes in Annotation /Drafting & Part Library; Some Usability improvements in Sheetmetal and Annotation; Minor enhancement to allow cable update following moved connector in Cabling © 2009 PTC

  34. Summary: PTC’s Product Outlook Is Stronger Than Ever! Enterprise Desktop Acquisition of Synapsis ProductView 9.1 Release Windchill 9.1 Release Pro/ENGINEER Wildfire 4.0 Update Large Enterprise Start Pro/ENGINEER Embraces Social Product Development Dawn of Social Product Development: Windchill ProductPoint 1.0 Launch On SharePoint Small & Medium Business © 2009 PTC

  35. Questions? Michael M. Campbellcampbell@ptc.com781.370.5039 Sr. Vice PresidentProduct Management, Desktop Products © 2009 PTC

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