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GIS Functions and Economic Applications

GIS Functions and Economic Applications

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GIS Functions and Economic Applications

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  1. GIS Functions and Economic Applications Credits to Brian Mennecke, East Carolina University

  2. GIS Functions 1. Mapping 2. Managing spatially-referenced data 3. Design and planning 4. Modeling decisions

  3. Economic Applications • Automated mapping • Facilities management • Market analysis • Transportation and logistics • Strategic planning

  4. Automated mapping • Where are our physical assets or resources? • What are attributes of our physical assets, by location? • Examples: oil exploration; outdoor billboards

  5. Facilities management • What and where are our facilities’ management needs? • How can we rationalize the maintenance, re-investment, and dis-investment in facilities, based on relative location and location relative to demand? • Examples: distribution centers, utilities

  6. Market analysis Using information about current or potential customers to make decisions about functional market strategy: • product adaptation • pricing • promotion • distribution

  7. (Spatial) Market analysis Using information about the location of potential or current customers to make decisions about geographically specific market strategy: • product adaptation • pricing • promotion • distribution (including location)

  8. Market Analysis • Uses at least functions (1) and (2). • Can make use of the other functions as well, particularly decision modeling (decision support).

  9. Transportation and logistics • Vehicle routing (a priori) • Navigation systems (real time) • Optimizing logistics • Logistical control

  10. Strategic planning • Requires all GIS functions, plus clear understanding of the human elements • GIS as integral part of MIS • SDSS: spatial decision support system

  11. What is strategy? • Matching assets to environmental needs and opportunities. • Achieved by modifying (or moving) assets, or changing the (or moving to a different) environment.

  12. Universality of strategic thinking • This definition of strategy is useful at all levels: • functional • competitive (line-of-business) • corporate • Useful in public, for-profit, and non-profit sectors.