Enhancing News Delivery with Simultaneous Interactive Display Engine (SIDE)

DESCRIPTION

This article explores the innovative use of the Simultaneous Interactive Display Engine (SIDE) in modern newsroom practices. It defines key terms related to digital content delivery, examines the role of web and mobile applications in enhancing viewership, and discusses the importance of social media integration. The article highlights the roles of various newsroom team members, including producers and reporters, in content creation and workflow. Additionally, it offers insights into advertising strategies and provides recommendations for beta testing and public introduction of new technologies.

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May 11, 2026

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Enhancing News Delivery with Simultaneous Interactive Display Engine (SIDE)

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News Sync Casey Batezel, Bridgit Bowden, Hannah Schmidt

Defining Terms • Second Screen • Simultaneous Interactive Display Engine (SIDE) • Web App or Mobile App?

Design • Main portion for additional content • Additional areas of interest • Social media integration • Advertising

How Does it Happen • Newsroom Team • Content • Workflow
Newsroom Team • SIDE Producer • Tiger Chair • Reporter • Digital Producer • Show Producer • Show PA • Sports Producer • Weathercaster
Content • Raw interview • Raw video • Interactive or infographic • Documents • Web history link • External Link • Historic video • Poll • Photo Gallery