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What is Typography?

The art and technique of arranging text in order to make language visible. The arrangement of the text creates the artwork Typography should use attractive fonts that are readable but also visually appealing. . What is Typography?.

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What is Typography?

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  1. The art and technique of arrangingtext in order to make language visible. • The arrangement of the text creates the artwork • Typography should use attractive fonts that are readable but also visually appealing. What is Typography?

  2. Started with the introduction of the printing press in 16th century. History

  3. Typeface is the formal word for a group of characters that are unified by specific and consistent visual properties. S SS S • A type family refers to all the varieties of a particular typeface such as Arial Extra Bold, Arial Bold, Arial Narrow etc. What is Typeface?

  4. Font – a computer-generated typeface for a specific point and size. For example- Times New Roman 12 point is a font, What is Font?

  5. Old style – originated from the traditional methods of printing. (Times New Roman, Garamond, Book Antiqua, Baskerville Old Face) Types of Fonts

  6. Modern – fonts that change according to trends. Commonly used for movie posters, shows and events. (Bauhaus 93, Avengance, CollegiateHeavyOutline) Types of Fonts

  7. Script – fonts that have curves and are like calligraphy. They suggest a theme of elegance, formality, or luxury. (Script MT Bold, Brush Script Std) Types of Fonts

  8. Decorative – usually have a theme and are used to imply a particular occasion. Types of Fonts

  9. Sans Serif – literally meaning withuot serif or litte flag like endings (Arial, Calibri, Century Gothic) Types of Fonts

  10. Ornaments – fonts that are based on symbols and pictures (Wingdings) Types of Fonts

  11. Shdgihasdgoihasg Oihasdgoihdsoafgi Aohkhbakfudisafbksbdgf Ksbdgfksbdgkus Sdfjkbkjsbgfkusgb Asdjbgs sajbgvlisabgiuadsbgua

  12. Slabs – slabs are wide fonts that are have thick horizontal endings Types of Fonts

  13. The kind of font you choose is Important!

  14. The wrong color can be fatal to a design. Having a good color that is identified to your company is as good as identifying with its logo. That is why a lot of websites have brainstormed on how to have the best logo color possible. • Facebook, YouTube, Twitter, Google. So is the COLOR!

  15. Different colors mean different things. Red has a sense of urgency to it, while yellow is a very happy color. The color you choose, will mean something to a viewer and will entice a certain EMOTION. Color Symbolism

  16. Not only are color and typeface important for making your design look good, they are also important to help make people REMEMBER your work

  17. Choose a saying, quote, song lyrics, word or name and create an interesting and unique TYPEFACE poster • It must look professional and needs to have something that grabs the viewers attention whether through humor, or clever design. The Assignment

  18. Check out how this is made On the JP2 New Media Website!

  19. Check out how this is made on the JP2 New Media website!

  20. Check out the tutorial for this on JP2 New Media website.

  21. Tutorial with Mrs. Y

  22. Tutorial with Mrs. Y

  23. Before you start working on your design, you need to do some brainstorming. On your website, make a new page and write down the text you have chosen. Then write at least TEN ideas on what you are planning to do with your text. • If you are not sure what to write, check the website Brainstorming

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