Future Trends in Retail Shopping: Evolving Meeting Places
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Explore the transformation of retail meeting spaces from physical stores to online platforms amidst changing consumer behaviors. Discover insights from Corio Annual Report 2011 and Drastical Dutch retail landscape changes.
Future Trends in Retail Shopping: Evolving Meeting Places
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Presentation Transcript
Favourite Meeting PlacesFrom metres to meaning29 October 2012
CorioAnnual Report 2011
From metres to meaning
Create a brick-through
Future of shopping (NRW)
Drastical Dutch retaillandschapechanges: Consumers are buying more and more online The currenteconomiccircumstances affect consumerspending Importanceexperienceeconomy Increasingexpectationsconsumerson comfort en service Challenges: Reallocationorredevelop Rentsbasedonturnoveror “marketing value” Shoppingpreferencesfuturegenerations Role of foreignplayers Impact online shoppingonphysicallocations
Technology & Omnichannel
Technology push Multichannel Behavioral change Adapt and expand our business: Create communities Generate social & vibrant destinations (Source: OC&C)
Why?Evolving value chain
Supply driven Demand driven
Future of shopping (NRW)
Sector has to be ‘Fit for the future’ (2025) ‘Scenario Planning’ Identifying: 17 trends Uncertainties Resulting in three scenario’s: Hoop & Uitverkoop Winkel van Sinkel Winkelicious Trends Uncertainties Scenario’s
Future of shopping
Urgencyforadapting business strategies Anticipation to upcomingchanges Innovate & learn The ‘olddays’ are definitely over…. Corioanticipatesfor the futurebyourFavourite Meeting Place vision
M2Real estate basics
M3Crowdcontrol
M4Communicate
M5Dialogue
M6Infinite meaning
URBAN Favourite Meeting Place framework (m6) Meeting Places Perfect blend of retail/commercial mix, design, communication & technology Central meeting point / areawith adequate programming & management Holistic, integratedconsumer marketing strategy (on & offline) Chameleon: continuouschange 24/7. “Comfort of the surprise” Ultimate fit & integrationwithurban community Aggregatedservices, e.g. medical, kindergarten, cultural, click & collect pick-up point Provide valuefor free time: recreational/leisurevalue