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Business Plan Project

This document provides a structured outline for creating a comprehensive business plan. It includes essential components such as the business title page, field of business, market analysis, management expertise, marketing strategies, and financial projections. Each section prompts critical thinking and detailed planning to ensure the success of your venture. From defining your business and identifying your target market to outlining your advertising strategy and community involvement, this template encompasses everything necessary to present a well-rounded business plan.

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Business Plan Project

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  1. Due Friday 9/16/14 Business Plan Project

  2. Title Page • Name of business • Your name • Date

  3. Table of Contents • Number this page 2 • Title page no number • Each page should have page numbers • This will be the last thing that you do.

  4. Field of Business • Field of business chosen • Education, childcare, restaurants, lawn care, night club, etc. • Three reasons for choosing this field.

  5. Business Plan • Name of business • What will you name it? • Type of business activity • Service Industry or Goods Producing • Products and services • What will you sell? • Competition • Who will you sell against? • Customer benefits • How does your product or service benefit the customer? • Management expertise • Previous experience in management

  6. Analyze Markets • Target market • Who is your product and service targeted for? • Age group • Race/National Origin • Gender • Income level • Urban or rural • Sales potential for first year • How much will you earn in revenue during your first year? • Location • Where will you open your business? • Will you have multiple locations?

  7. Planning • Definition of business • Describe the business again. • Benefits of product or service • List how this product or service will benefit consumers. • Customer services- • What special services outside the product and service will you provide? • Ex. Barbershop offering free haircuts for back to school • Number of employees and description of duties • List the number of employees • Give job descriptions for each job • Organizational chart • Create a chart showing all of your team members

  8. Marketing • Pricing • What will be your pricing strategy? • How does your price compare with the market price? • Advertising and promotion • How will you promote your business? • Word of mouth • Newspaper • Facebook • Twitter • YouTube • Instagram • TV • Public relations • How will you handle news related stories about your business?

  9. Financing • Start up costs • How much will it take to start your business? • Funding • Where will you go to fund your business? • Private investors • Offer shares of stock or bonds • Bank loan • Your savings

  10. Corporate Social Responsibility • Describe what you will do to help the community. • Toy drive • Food drive • Clothing drive • Guest speaker • Donate • Sponsorship

  11. Logo, Letterhead and Business Card • Create a logo, letterhead, and business card for your company

  12. Floor Plan • Draw a sketch of your business layout

  13. Presentation • Present your Presentation in PowerPoint, Prezi, or video

  14. Visual Aid • Include a visual aid • PowerPoint • YouTube • Sample Product • Create a commercial • Create an advertisement

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