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Annual sales conference 10 th January 2008

SurfSeeker Holidays. Annual sales conference 10 th January 2008. SurfSeeker Holidays. Our company’s objectives for 2008 To increase sales of our holidays overall To cater more for beginner surfers and attract more beginners to book holidays

jillian-nicholson
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Annual sales conference 10 th January 2008

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  1. SurfSeeker Holidays Annual sales conference 10th January 2008 Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

  2. SurfSeeker Holidays • Our company’s objectives for 2008 • To increase sales of our holidays overall • To cater more for beginner surfers and attract more beginners to book holidays • To offer holidays in at least three different surfing locations • To try to get more people to book holidays online Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

  3. SurfSeeker Holidays Sales In 2008, the company made sales worth £325,000, which represents a growth of £30,000 on 2005. Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

  4. Experienced Beginner surfers surfers 21% 27% Improving surfers 52% SurfSeeker Holidays Attracting more beginner surfers We sold 821 holidays in total, out of which: Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

  5. SurfSeeker Holidays • New holiday destinations • We added two new destinations to our portfolio in 2008: • Jeffrey’s Bay, South Africa • Uluwatu, Bali • We now offer package holidays to the following resorts: • CANARY ISLANDS,SPAIN • HOSSEGOR, FRANCE • JEFFREY’S BAY, SOUTH AFRICA • KIRRA, AUSTRALIA • MUNDAKA, SPAIN • PUERTO CHICAMA, PERU • SOUTH PACIFIC • SUNSET BEACH, USA • THURSO, SCOTLAND • ULUWATU, BALI Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

  6. SurfSeeker Holidays • Online bookings • A survey carried out by our sales team reported that young people prefer to book online, while older people still prefer to book through a high street travel agency. • 87% of our sales are to people aged 19–30. • We have redesigned our website to make it easier for people to book their holidays online. • We have seen a 35% increase in online booking since August. Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

  7. SurfSeeker Holidays The management would like to thank all the SurfSeeker team for their brilliant efforts in 2008. Unit 7.1_Lesson 1_Resource 1b_SurfSeekers Holidays presentation 2

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