Global OTC Consumer Health Product Market
Consumers are increasingly in charge of their decisions as they begin to recognize the better outcomes that come with it, they pay more out-of-pocket, and they have a number of options fueled by innovation in the industry. The battleground is gaining clarity, as payers and providers compete with one another at each consumer journey stage, from initial engagement, to education, to ongoing dialogue. Cipla Health increased the size its consumer health product portfolio by launching pipeline products in child nutrition, gastrointestinal, pain and analgesic, cough and cold, and nutritional supplements.
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