Preparing Material (Readability) Objectives • The student will… • Review materials • Develop a readability sample based on the text or handout provided in class
Guidelines for Preparing Written Materials (McKenzie) • Needs and target population identification. • Plan the project (work plan and budget) • Audience research (study needs of target population) • Material development • Style ( key points/behavioral) • Organization (sequences/prioritize) • Content (understandable and readability) • Format (appealing and relevant)
Guidelines for Preparing Written Materials Continued.. • Graphics and illustrations (positive, easy to understand, and summarize message) • Pretesting (test out on target population) • Printing (paper color, size, cost) • Distribution and training (develop as system and instructions for use)
Graphics • Use graphics that precisely portray the message • Use simple line drawings as opposed to complex graphics • Use graphics that are appropriate for the target audience • Use ample white space around graphics • Use varying sizes of graphical elements
Readability • Readability formulas (SMOG, FOG, FRY) are based on a system that compares the number of sentences in relation to the number of multi-syllable words within a passage. In Addition…
ReadabilityContinued.. • Avoid using slang words • Avoid use of technical jargon • Use active vs. passive phrases Active: “Eat five servings of fruits and vegetables per day.
ReadabilityContinued.. Passive: “For better health, five servings of fruit and vegetables should be eaten every day.” • Use power words, like free, offer, amazing, easy, it’ here, last chance, at last, results