Community Technology Roadmapping

1. Community Technology Roadmapping Greg Laudeman, Program Director 706-271-5521greg.laudeman@innovate.gatech.edu

2. Agenda topics • Background & fundamentals • Digital development • Benchmarking utilization • Information infrastructure • Roadmapping • Participation: The eternal challenge • Implementation?

3. Background • This is NOT “research” • It is learning, planning, and partnership-building • Goal: Community and economic development • Sub-goal: Get the right technology for the best price

4. Fundamentals • “Community” is not a “thing” • Enterprises are the mechanisms by which communities operate • Households are important but they operate via enterprises • Technology is a strategic issue that requires leadership, learning, planning, and partnerships • “Impacts” must be real and make sense • “Bottom-line” impacts realized via business software applications… not networks or connectivity

5. Not-so-fundamentals • Impacts can be improved with facilitation: Coaching, connecting, and consulting • Strategy must be simple and flexible yet powerful • Process model • Analytical model • Outcomes model • Factors model • “Digital development”

6. Digital development • The process of building and using information infrastructure to: • Address civic, economic, and social issues • Boost productivity and competitiveness • Fostering entrepreneurship • Supporting existing industry • Attracting new business investment • Creating quality jobs • Increase wealth and prosperity • Maintain and improve quality of life and sense of place

7. Leadership Digital Development Factors Overall Productive Capacity Talent Technology Teamwork

8. The 3 Ts of Digital Development • Talent • Ability to turn ideas into reality • Embedded in people, individuals • Teamwork • Combining strengths for a common goal • Embedded in enterprises, organizations • Technology • Means of solving problems • Embedded in things, products • Must be aligned, balanced, and connected • Depends upon leaders’ (executives) experience with and knowledge of IT

9. Digital development outcomes 3. Innovate to create income 2. Improve to increase revenue Investment (Risk and Costs) • Automate • to control costs Return (Rewards and Benefits)

10. The Steps of Digital Development Objectives & Metrics • Automate to control costs • Substitutes IT for facilities, labor, and/or materials • Producing products and services more efficiently • Generates data and slack resources for improvement • Improve to increase revenue • From existing customers, markets, products and services • Better, more consistent, and customized • Builds relationships needed for innovation • Innovate to create new income • New products and services or radical changes in process • May create entirely new markets • Competitors? What competitors?

11. Analytical model: Community capital Tradable Non-tradable Intellectual Human Financial Organizational Non-embedded Embedded Physical Political Natural Social

12. Intellectual Human Financial Organizational Political Physical Natural Social Analytical model: Community sectors Healthcare Education Civicorganizations Social services FIRE Public Safety BasicIndustries Families Retail &Wholesale Government Utilities Farming& Mining Churches

13. Goods Services Analytical model: The enterprise Materials CoreProcesses Customers, Agents, Distributors, other channels Suppliers Labor Workforce • Support processes • Accounting, finance • Marketing & sales • Reporting, etc.

14. IT is… Is a form of “built” capital, integrated into other forms, that is good for: • Transactions • Executing pre-defined exchanges • Information components only • Decisions • Reduced search costs • Evaluation of outcomes • Coordination • Decisions by multiple actors • Supplements and supports relationships

15. Broadband includes these Information infrastructure Applications The practical functions of the system Start here Code and DataWhat’s accessible through the system ConnectivityHow everything works together Hardware and networks The physical parts of the system Work your way down to here

16. Process model: Roadmapping You want toget here. E-commerce Excessive cost Bad fit Wasted investment Broadband Wi-fi Web services Technical glitches Apathy Digital media Fiber  You are here.

17. Step 1 Where you want to go Step 3 How to get there Step 2 Where you are today Work the plan (12-24 months) With Georgia Tech coaching, connecting, and consulting Establish a vision, identify goals, and define requirements • Choose tactics, identify tasks, authority, resources, timeframe, and metrics • Benchmark how IT is currently used in the community Document outcomes and re-assess CTU Component 1: Vision, Goals and Requirements Component 3: action-oriented Digital Development Plan Component 2: Current Technology Utilization benchmark Process model: Roadmapping Phase I – Creating the Roadmap Phase II –Implementation

18. Why Technology Roadmapping? • IT is difficult and expensive to obtain • IT is even more difficult and expensive to use effectively • IT is constantly changing • The business environment is constantly changing • Each community is unique • Minimize costs, maximize benefits • You can’t just hire an expert to come in and make it all work for you

19. Who should participate? • Those who set the course for their enterprises, control the resources and prioritize tasks • Top officials in local enterprises • Business, civic, and government • Branches and techies are fine, but… • Executive-level participation is essential • Non-users as well as users

20. Why participate? • Bottom-line objectives: • Control costs, • Increase revenue • Create income • Aggregate demand and pool capacity • Get better technology and more options • Get better prices and lower costs • Address common issues and needs • Create shared value and net benefits • Help your community compete and prosper!