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Vermont Parent Survey 2017

This overview provides an in-depth look at the Vermont Parent Survey conducted in 2017, including the purpose, survey development, administration, and key findings. It offers insights into parent behaviors, beliefs, and perceptions related to alcohol and drug use, as well as their awareness of the ParentUp campaign. The report also includes suggestions for further improvement of the ParentUp program based on survey findings.

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Vermont Parent Survey 2017

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  1. Vermont Parent Survey 2017 Overview of Purpose, Methods Findings, and Implications February 7, 2018

  2. Purpose and agenda for today’s call Purpose: • Receive ADAP comments on draft report and statewide summary tables (as needed to submit a final version) Agenda: • PIRE briefly review purpose, methods, and findings • ADAP share comments, questions, and suggestions for this report • Agree on plan for producing and posting final version • One pager for ADAP posting? • Link to PIRE for online access to full report and tables? • Discuss next steps • Preparation and release of county-level summary tables • Any other analyses requested by ADAP (or HMC?) • Perceived need for a follow-up survey (e.g., in 2019) 5. Other topics?

  3. Impetus for conducting the survey • Added to PIRE’s PFS evaluation contract in 2017 by ADAP Program Manager (Justin Barton-Caplin) • Purposes were to: • Help inform media campaign messaging (esp. ParentUp) • Help assess exposure to ParentUp • Collect baseline data on targeted outcomes • Provide PFS-funded community organizations with county-level data on parent behaviors and beliefs

  4. Survey Development • Choice of survey items was guided by: • Prominent themes in current ParentUp campaign • Items that were used in previous (2010) statewide parent survey conducted by PIRE • Expectation for additional themes to be addressed by ParentUp (e.g., marijuana, possibly Rx drug use) • Intent to help assess exposure to the campaign • Additional suggestions from ADAP staff • Purposely was kept brief (approximately 10-15 minutes)

  5. Topics covered in the survey • Frequency of talking with child about alcohol and drugs • Awareness of helpful resources • Permissibility of child’s use of alcohol and marijuana • Perceived risk of harm from using alcohol and drugs • Monitoring behaviors • Availability of alcohol and drugs at friends’ homes • Access to alcohol and drugs at own home • Child’s use of alcohol, marijuana, and Rx drugs • Confidence in talking to child about alcohol and drugs, and knowing the signs of alcohol and drug use • Awareness of ParentUp and visitation to ParentUp website

  6. Survey Administration • Available online only • Survey Gizmo used to create and host the survey • Respondents were recruited through Facebook and Instagram ads • Survey link was available on the survey’s Facebook page and shared by RPP grantees with their contacts • Incentives in the form of cash drawings were used to recruit respondents • Survey ran from Aug. 31, 2017 to Oct. 26, 2017

  7. An example Facebook ad

  8. Respondent Characteristics Number of usable surveys = 12291 1Number of complete surveys was 1104

  9. Some Key Findings

  10. Talking with child about substance use

  11. Confidence in talking effectively with child

  12. Awareness of child’s use of substances

  13. Perceptions regarding risk of harm

  14. Acceptability of child drinking alcohol

  15. Acceptability of child using marijuana

  16. Awareness of ParentUp

  17. Media through which parents were exposed to ParentUp

  18. Effect of ParentUp on increasing parents’ confidence in preventing child from using substances

  19. Comments entered by respondents Most common overall comments: • Concern that teen drug use, particularly prescription medications and heroin, is common and that these drugs are easy for youth to obtain • Importance of open communication with children, asking about their whereabouts, and paying attention to what they and their peers are doing • Need for more and better education about drug and alcohol use for youth, as well as safe, affordable alternative activities • In addition, concern that the public discourse about the legalization of marijuana is causing youth to think that marijuana is safe to use Notable “Other (specify)” comments: • Acceptable circumstances for child to use marijuana included if it was done safely and at appropriate times and places (not school or work) • Most useful aspects of the ParentUp website included advice and tips (e.g., related to communication) and information about risks and prevalence of substances

  20. Suggestions for ParentUp Based on Findings

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