1 / 0

Mastering Business Communication: The Research Process Explained

This guide outlines essential steps in the research process for BUS 360: Business Communication. Facilitated by Andrea Cameron, Business Librarian at SFU Surrey, it highlights how to select a research question, develop sub-questions, identify potential publishers, and effectively conduct and evaluate your search results. The guide culminates with tips on structuring and writing your report, ensuring a comprehensive understanding of business communication research methodologies.

karl
Télécharger la présentation

Mastering Business Communication: The Research Process Explained

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUS 360: BUSINESS COMMUNICATION

    Andrea Cameron Business Librarian, SFU Surrey amcamero@sfu.ca Spring 2013
  2. The research process: Choose a research question Think of some sub-questions Identify likely publishers Search and cycle your search Evaluate your results Write your report
  3. Who might publish the information you want?
  4. Scholarly vs. popular publications REVIEW: Which is scholarly? How do you know?
  5. Information quality For your report, you may have difficulty finding useful scholarly articles, so you will have to evaluateevery fact and opinion that you find. What are some of the characteristics you will look for in any type of information?
  6. Information quality: The “3 Rs” Reliability Is the source credible? Recency How current is the information? Relevance Does it apply to your topic?
  7. Reliability When you cite a scholarly article, you seldom need to evaluate the article’s reliability. The peer review process does most of the work for you. All types of sources Documentation = Bibliography + methodology Authority = Author info Completeness = Length Purpose = Language + images
  8. Relevance Transferability: How well does the information you've found transfer to your case? Geography Example: Is the study you’ve found from Japan still relevant to your topic? Industry Example: Is the industry you have found information for relevant to the one you are focusing on? Scalability: How well does the scale of the information you’ve found apply to your case? Example: Is information about Starbucks relevant to a small coffee shop in Surrey?
  9. Information quality Remember: Decisions will be made based on the report and recommendations that you deliver. You might not find many facts/opinions that meet the 3Rs perfectly. Try to anticipate (and answer) the questions that your audience will have about the information you’ve included. If you notice something, assume that they will notice it. If it’s relevant, briefly explain your rationale for including it.
  10. Evaluating an article excerpt Evaluate the reliability (including the authority, documentation, completeness, and purpose) of the article on the back of your handout, “For office romance… ”
  11. Where to get help
  12. Write your paper & cite your sources
  13. APA guides and plagiarism tutorial APA guides Plagiarism tutorial
  14. Avoiding plagiarism If you include any ideas or sentences in your paper that come from elsewhere (e.g., articles, books, websites), you need to acknowledge those sources. Citing a document incorrectly is always better than not citing it. Leave yourself time to cite your sources.
  15. Writing and avoiding plagiarism If you don’t know how to correctly cite a document, feel free to ask a librarian for help. If you want help with writing/structuring your paper or quoting/paraphrasing documents, see the Student Learning Commons. Workshops One-to-one appointments Drop-in consultations
  16. Getting help
  17. BUS 360 wiki
  18. BUS 360 wiki
  19. BUS 360 wiki
  20. BUS 360 wiki
  21. BUS 360 wiki
  22. Getting Help Ask anyone at the reference desk in any of the three campus libraries Use our Ask a Librarianservices (via the Library home page) to contact a librarian (by phone, IM, email, text). Contact : Andrea Cameron amcamero@sfu.ca Class? Due Date? Where have you searched? How have you searched? Found anything close to what you need?
More Related