SlideServe
Télécharger Obtenir Pro
Menu
Accueil Pro
Préférences
ApparenceLight Aide et commentaires
© SlideServe · v2026

Leveraging Your Social Network for Emergency Response

kasen avatar
kasen
16 diapositives · 267 Views · Jul 29, 2014

Learn how to establish credibility, connect with the public, and engage media partners for efficient crisis communication. Discover tools, staffing strategies, and best practices for leveraging social networks during emergencies.

#leveraging your social network for emergency response #leveraging your social network for emergency response ppt #powerpoint #presentation
Leveraging Your Social Network for Emergency Response - slide 1
01 / 16Leveraging Your Social Network for Emergency Response
1 / 17

Télécharger la présentation

Leveraging Your Social Network for Emergency Response
Une image / un lien ci-dessous est fourni (tel quel) pour télécharger la présentation

Politique de téléchargement : le contenu du site vous est fourni TEL QUEL pour votre information et votre usage personnel ; il ne peut être vendu, concédé sous licence ni partagé sur d’autres sites sans l’accord de son auteur.Le contenu vous est fourni TEL QUEL, pour votre information et votre usage personnel uniquement. Téléchargez la présentation en cliquant sur ce lien. Lors du téléchargement, si vous ne parvenez pas à télécharger une présentation, l’éditeur a peut-être supprimé le fichier de son serveur.Pendant le téléchargement, si vous ne parvenez pas à obtenir une présentation, le fichier a peut-être été supprimé par l’éditeur.

F I N

Plus de contenu associé

Transcription de la présentation

  1. Leveraging your social network during an emergency Presented by Sabra Schneider Sabra.Schneider@kingcounty.gov

  2. Today we will consider • Establishing voice, credibility and connection before the emergency • How/when to release the message, why more is better • Staffing social media, before during and after the crisis • Tools and website integration

  3. Houston Chronicle and Ike

  4. Connect before the crisis • Establish the technical connections (what is RSS feeding, be efficient) • Create effective and well trained work teams • Connect with the public • Don’t forget about your media partners • Leverage the wisdom of the crowd

  5. Plan before the crisis • Establish the technical pieces • Create effective and well trained work teams • Connect with the public • Don’t forget about your media partners • Leverage the wisdom of the crowd

  6. Green River Flood

  7. Test and ask • Plan to test the network and get it started early • Who will be in charge of social media at your JIC? (Hint, can’t be just one person.) • Ask the public for input

  8. I asked Twitter… • “Why should govt. entities use Twitter?” • Within 5 mins we had the following responses:

  9. Trusted source • Establish your credibility and critical mass before the crisis • Keep the communication two-way • Use information from the public even with caveats, for example “Residents reporting ice/snow in Issaquah, what are conditions in your neighborhood?”

  10. Share often and openly • Public expects up to the minute current information • They will turn elsewhere if they don’t get it • 10 levels of approval won’t work • It’s not always a press release • One update should feed all social networks

  11. Case study:KC Votes • Goals: To showcase final poll election. To create a new media message about transparency, better systems and voter involvement. • Used Twitter, Flickr, blog, YouTube, kingcounty.gov and most importantly: VOTERS • Why and how? Used flickr, blog and code to create automatic galleries easy to deploy from the field.

  12. Four (social) stages • Four stages of emergency planning: mitigation, preparedness,response, recovery • Use your social networks to address all three not just the response phase • The public will expect • current, frequent and • open updates

  13. Staffing the updates • Build into JIC staff plan • Should be cross trained for social media plus (press calls, news releases, other communications functions) • Website updates just as important • Who is listening?

  14. Smart tools • bit.ly or other URL shortener • Tweet deck • Use the RSS feeds (site, facebook etc) • Flickr, twitter, facebook, blogs, YouTube or Vimeo (top tools for a crisis)

  15. Who is the credible source? • Government? • Emergency organizations? • News organizations • If your agency isn’t the source, someone else will fill the gap.

  16. Above all, do something Sabra Schneider on twitter twitter.com/ Sabrak Kcnews Kcexec Kcpets kcmetrobus