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Social Media: It’s more than your Facebook

Social Media: It’s more than your Facebook. Ellie Klerlein Deputy Director, Digital NCLR. Social Media – What and Why. Web-based and mobile technologies that allow organizations to make communication interactive

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Social Media: It’s more than your Facebook

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  1. Social Media: It’s more than your Facebook Ellie Klerlein Deputy Director, Digital NCLR

  2. Social Media – What and Why • Web-based and mobile technologies that allow organizations to make communication interactive • YouTube, Facebook, LinkedIn, Google+, Twitter, Blogs, Vlogs, IM, Instagram, Text messaging • Effective way to amplify your messages • Reach people where they are

  3. Facebook

  4. Facebook - Infographics • Good way to disseminate data • Public education • Visual.ly – online tool for creating infographics

  5. Facebook Ads • Easy to target geographies and interests • Can make your campaign look bigger than it is • Keep it within Facebook when possible

  6. Facebook

  7. Instagram • A social network for sharing just photos – can tell stories with pictures • Concise and easy for people to check; easy to use with hashtags • IFTTT.com (If this than that) has tool to stream photos from Instagram

  8. Twitter • Tweet: 140-character message • Handle: @NCLR, the person (or organization) on Twitter • Hashtag: #Keyword, allows those on Twitter to follow a conversation by topic/issue • Re-tweet: when you forward someone else’s message • Follower: anyone who subscribes to your Twitter feed.

  9. Twitter • Drives the news cycle • Often first place orgs/politicians make statements to respond to news • Drive traffic back to blog or website

  10. Twitter – grow your following • Look for influencers: media, Congress, heads of organizations • Live-tweet events • Twitter chat • Talk about what they want to talk about

  11. Twitter Metrics

  12. Video • Visuals can help get your message across • Background and location • People or animated • Action at end (YouTube action overlay) • Get to the point quickly • Remember your audience and use stories that will resonate with them • Limit statistics and avoid jargon

  13. Online Actions – Email program

  14. Why Mobile? • Not everyone has email/broadband at home • Carry our phones with us 18 hours a day • Open rates for text messages are nearly 99% • Fast delivery • Quick translation • Apps and social media access over phone • Shared short codevs your own

  15. Survey Supporters

  16. Trivia • Public education • Test your network’s knowledge • Keep your list engaged during down times

  17. Calls to Action • DREAM Act – Lame duck session 2010 • Organize folks for meetings • Alternative ways to sign up - Ohio • Integrated into online voter registration tool

  18. Election Protection • Polling place look-up • Voting reminders • Report problems at the polls on Election Day • Hurricane Sandy

  19. Breaking News • DREAM Act Vote results • Immigration bill introduction in the Senate • Supreme Court Decisions • SB 1070 • Health Care Reform

  20. Couple with Radio, TV, Social Child Tax Credit VOTE/VOTA – Directed to online VR Tool

  21. Partnerships with Allies

  22. Building a list • Website sign-ups • Any actions taken • Sign ups in person at events • Integrate into other channels

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