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Defining Your Target Market: Insights for Reaching College Graduates and Professionals

Understanding your core market is crucial for effective branding and marketing. Our analysis identifies college graduates or higher as the primary target demographic, focusing on individuals with an average age in the 30s. The top occupations include management, media, and marketing professionals, with a demographic split of 60% male to 40% female. These individuals have a median income of $75k and enjoy hobbies such as reading, driving, and watching films. Discover how to tailor your marketing strategies to engage this engaged audience effectively.

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Defining Your Target Market: Insights for Reaching College Graduates and Professionals

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  1. Is this core market target? brand target – your customer target defined College graduate or higher Average Age: Top Occupations: 60/40%Male • Management Upper • Media • Marketing Prof • Fashion / PR Single Median Income: US$ k Top Hobbies Include: • Reads • Driving • Business • Holidays • Sports • Shopping • Films/ Fashion Company Shortcuts Limited Registered in Scotland Co No. 03899866 www.companyshorcuts.com 1

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