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The Bass Diffusion Model
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The Bass Diffusion Model. There is a pool of M potential adopters Some of them adopt the new product on their own ( innovators ) with probability p Others are imitators , and their adoption probability depends on the imitation rate q multiplied by
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The Bass Diffusion Model
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The Bass Diffusion Model • There is a pool of M potential adopters • Some of them adopt the new product on their own (innovators) with probability p • Others are imitators, and their adoption probability depends on • the imitation rate q multiplied by • how many people already use the product N. New adopters Cummulative adopters Proportion who will adopt on their own Proportion who will immitate