1 / 27

Co-ordinator

Over 6 years experience across product distribution and marketing.<br>A graduate of Banking and Finance, Lagos State Polytechnic with specialty in English Language<br>As served as Stock Keeper with Aeon Co. M BHD., Cashier with 7Eleven Stores and operations assistant at GlaxoSmithKline, also served as a Promotional and Marketing Officer at Tequila Events.<br>Experienced in direct consumer targeting and product promotions<br>

keshi
Télécharger la présentation

Co-ordinator

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CORPORATE PROFILE ©2015DEEM

  2. WhatweDo!

  3. COMPANYOVERVIEW DEEM is one of the fastest growing Integrated experiential marketing communication company in Nigeria. We enable brands have strategic intimate and integrated interactions with their audience . We offer key competence in Consumer experiential engagement The services provided have gained for us the recognition of our customers and earned us the admiration of our competitors. We utilize aggressive promotional campaigns to ensure that each client’s goals and objectives are realized. WE BELIEVE Brand activation is not a theory; “it is a natural step in the evolution of brands that wins the heart of the consumer”

  4. OurValues Efficienteffectiveness,Trust,Proactivity,InnovationandGrowth. OurMission Tobethefirstclassexperientialandeventmarketingcompanybyidentifyingandexploitingopportunities,workingwithtechnicalpartners,creatingchampionsintheindustrysub-sectors,harnessinganddevelopingtheseforthebenefitofourclientsandmarkets,atacompletelyreasonableconsideration. OurVision Tobetheleadingexperiential/eventmarketingcommunication andinvestmentnetworkinWestAfrica.

  5. Objectives To offer a range of services to our clients aimed at enhancing the corporate image of their companies to facilitate the achievement of its business targets. OurPromise Our promise is to manage all communications and positioning of our client ’s products/services with the objective of strengthening its corporate and service image thereby leading to an easy achievement of business targets OurCommitment To build a strong brand profile for your products/services To introduce your products/services to the Nigerian market and beyond To create high demand for your products/services To communicate your activities to your target market To sustain top of mind awareness (TOMA) for your products/services

  6. Weare… DEEMmountsmultimediacommunicationcampaignstrategiesthataredesignedtocaptureattentionandchangeminds.Wespecializeinplanningandimplementinghighimpact,resultdrivenexperientialthateducateandstimulatebehaviorchangethusdrivingthebusinessbottomline. traditionaladvertisingandpublicrelationswithnonconventionalcommunicationtoolstodelivertherightmessage,throughtherightmessenger,totherightpeople,attherighttime. DEEMTeammakesthestoryrelevantandcompellingtoeachtargetedaudiencetowinthecompetitionforthat audiencesheartsandmindsbyreachingthemmultipletimes,throughmultipletrustedsources. Wedeveloptargetednational,regionalandinternationalcampaigns:UtilizingarangeofmediachannelsliketheInternet,publicservicearena,mediarelationsandcommunityoutreachtocommunicateeffectivelywithouraudiences. DEEMalsospecializesindevelopinginnovativetoolsthatdriveawarenessandestablishvaluablepartnershipswiththirdpartyorganizationswhichhaveimpacttoamplifymessages. Ourapproachintegratesthebestof

  7. Whatwedo

  8. Our solutions are rooted in deep penetrating Insight about the consumers Measurement Consumer Engagement & Experience Creative Execution& Implementation Big Idea Strategy & Insight

  9. OurProducts

  10. SEMS™ Whetheryouarelookingtohostalargecorporateevent,taketheteamoutoftheofficefor theday or hostsomethingtoraiseyourprofile,our teamandserviceswillturnandputyourideasintoreality. OureventmanagementservicesencompassthefullrangeofservicesincludingExpos,Productlaunches,Meetthebuyerevent,networkingbreakfasts,sponsorshipandbespokeevents. Wewillensuretheservicesyoureceiveisofhighestpossiblestandardandwe’llworkwithyoufromstarttotheend,directingoutteamtodeliverthebestforyou. Weareaflexibleeventmanagementteamandweprovidesupportasrequiredwithcosteffectivesolutionstoorganizingbothlargeandsmalleventsbyplanningcarefully,budgetingeffectively,scheduleaccuratelyandleavenothingtochance.

  11. IMAS™ Buyers today are being deafened by the noise of so many marketing messages. Everybody is shouting, but very few are been heard. Let ’s help you grab the decision maker ’s attention. Our content lead services will help refine your messages and get them through to the right people at the right time to beat your competition. We help ensure that your various marketing activities are managed in a manner that ensures that they compliment and reinforce the market impact of each other and remain in focus with the strategic positioning you desire. We also ensure that your various outdoor activities communicate exactly the intents that would best facilitate the achievement required through tested marketing techniques.

  12. MICHAEL EFIENAMOKWU OUR TEAM COORDINATOR • Over 6 years experience across product distribution and marketing. • A graduate of Banking and Finance, Lagos State Polytechnic with specialty in English Language • As served as Stock Keeper with Aeon Co. M BHD., Cashier with 7Eleven Stores and operations assistant at GlaxoSmithKline, also served as a Promotional and Marketing Officer at Tequila Events. • Experienced in direct consumer targeting and product promotions INNOCENT OBOH PRESIDENT • Over 14years experience in Marketing and Brand Management • A scholar and teacher of advertising and Marketing • Extensive brand/account management work across telecoms, and FCMG brands, Fellow, APCON and LBS Alumni • Key pioneer of the popular annual TV reality game show, Gulder Ultimate Search - one of the most watched events in Nigeria’s TV history ADJOH STELLA NEW BUSINESS MANAGER • Stella a Graduate of Delta State University • Experience in Relationship Management • Worked for Quartermasters group and over the years managed brands which includes Guinness, Red Label, Etisalat, MTN,

  13. OurWorks

  14. CrimsonMedia BRIEF OursisteragencysecuredapartnershipagreementwithPan-AfricanFilmDistributionnowCrimsonMultimediabasedinKenyatodistributeandpromoteHollywoodmoviesintheNigerianmarket.DEEM’s responsibilityistobuildactivationthatcreatesawarenessandincreasefootfalltotheboxoffice. PROBLEM ThealarmingrateatwhichHollywoodmoviesarepiratedandsoldcheaply,preponderanceofNollywoodmoviesandcableTVhavemadeNigeriansbecomelethargictowardsgoingtothemoviestoseeHollywoodmoviesratherpreferringtheseaforementionedalternatives. CRITICALINSIGHT ThetargetaudienceshaveastrongdesiretobeperceivedasbeingintunewiththelatesttrendaroundtheworldespeciallyHollywoodmovies,musicandinternationalnews.Theybelievegoingtothecinemaisacoolwayofsatisfyingtheircravings.

  15. RedBullEnergyDrink BRIEF RedBulltheNo.1energydrinkintheworldwhichwashithertomarketedbyArizonaNigeriaLtd.IsnowbeenmarketedbyGreatBrandsNigeriaLtd.(GBNL).AgencywastaskedtohelpopenuptheoutletsuniverseontheIslandaswellasrewardretailersatwholesalersoutlets.WewerefurthertaskedwithensuringavailabilityandvisibilityatPOS PROBLEM TherewasaslightabsenceofRedBullasaresultofthechangeinmarketersinNigeria,retailersandconsumerswerenotawareofthebrandspresencesincethechangehencetheneedtoopenupandincreasetheoutletsuniverseontheIslandaswellasrewardingretailerswhobuyupwardsof5trays. CRITICALINSIGHT TAsareparticularaboutbeingontopoftheirgameandwouldwanttobeassociatedwiththebestormostpremiuminanatmosphereoffunandhighenergy

  16. HAANOTomatoPaste BRIEF HAANOTomatoPastefromDeekayGrouphasbeenintheNigerianmarketforovertwoyearsbutawarenessforthebrandislow,consumersarenottryingitthusnobrandrecall.AgencywastaskedtodevelopaproductsamplingactivationplanforHAANOTomatoPastethatwillcreateTOMA,inducetrialandretrialforthebrand PROBLEM HAANOTomatoPastedespiteitsqualityandpriceisstillyettogettractionwithretailersandconsumers.Alsothereisaneedforthebrandtohaveastrongholdamidstcompetition CRITICALINSIGHT TAsareparticularonthekindoffoodandadditivestheyconsume,theywillpreferabrandthatoffersqualityattherightplace.

  17. ActionBitters-IDL BRIEF We were contracted by Intercontinental Distillers Limited (IDL) to increase sales for Action Bitters 2 new SKUs and help with the opening up the distribution universe of the brand . DEEM’s responsibility was to create new routes to market(RTM) at Point of Sales (POS) and at HoReCa. PROBLEM There is a proliferation of alcoholic bitters brand and there is a need to own a space at POS and HoReCa. There is also the need to introduce the two new SKUs CRITICAL INSIGHT The target audiences have a strong tendency to easily relate with strong World of Mouth (WOM) from Bar Owners, Retailers and Friends. We leveraged on these facts by meeting consumers at contact points (POS & HoReCa) and created and effective push and trial for the brand via direct marketing and advocacy.

  18. GulderUltimateSearch Thegrouppresidentconceptualized,createdandmanagedveryfirstGulderUltimateSearch.

  19. MaltaGuinnessStreetDanceAfrica Thiswasalsoconceptualized,createdandmanagedbythegrouppresident.Seasons1&2wasablymanagedbyhim

  20. BritishAmericanTobacco DunhillProjectBlitzwasdonein2010toexpandtheoutletuniverseofthethreevariantsofDunhilltoNQoutletspanNigeria

  21. BritishAmericanTobacco PallmallRuralStormwasdonein2011acrossthe18areasofBATPanNigeria.ItwasmeanttosellPallmallastheVFMbrandofchoiceandtocheckmatetheinfluxofcompetitionbrandsintheborderareas

  22. DHL InApril2009DHLNIGERIAhadaCONSUMERENGAGEMENTACTIVITYtitledDHLEXCELSUPPLYCHAINICTCONFERENCE. Thiswasabiz-to-bizplatformwhichbroughttargetconsumersintoaninteractivesessionwiththeorganization.Theengagemententailedpresentationsonlogisticssolutions,dinner,refreshmentsandentertainment.

  23. ChickenRepublic OutletsopeningofChickenRepublicQSRs

  24. NEXUSEXPERIENCESHOWROOMLAUNCH

  25. OTHERS

  26. ContactUs Today Plot 117C, Rasheed BaruwaStreet,OmolePhase 1, Ikeja, Lagos +2348032006968 +234803131 5384 Thank You!

More Related