1 / 7

Social Norms 1

Social Norms 1. Egal Warsame , Rogelio A., Maria M. What is the Social Learning Theory. Norm- a Set of rules based on socially or culturally shared beliefs of how an individual ought to behave Social Learning theory Created by Albert Bandura

khanh
Télécharger la présentation

Social Norms 1

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Norms 1 EgalWarsame, Rogelio A., Maria M.

  2. What is the Social Learning Theory • Norm- a Set of rules based on socially or culturally shared beliefs of how an individual ought to behave • Social Learning theory • Created by Albert Bandura • Human learn behaviour through observational learning • People can learn by watching models and imitating their behaviour

  3. Social learning factors • Attention- The person must first pay attention to the model • Retention- The observer must be able to remember the behaviour that has been observed • Motor Reproduction- The observer has to be able to replicate the action • Motivation- Learners must want to demonstrate what they have learned

  4. Imitation & learning • There are four factors that will affect whether someone will imitate or learn • Consistency-If the model is consistent with their behavior, then the observer will be more likely to imitate • Example- Being brave • Identification with the model- There is a tendency for to imitate models who are like ourselves • Example- Age and Gender • Rewards/punishment- People can learn from observing what happens to others, but don’t have experience it themselves • Vicarious reinforcement • Liking the model-Warm and friendly models are more likely to be imitated than cold, uncaring models • Yarrow et al. – Showed children learn altruistic behaviour (helping others for no personal gain)

  5. Relevant studies • Albert Bandura • From the department of psychology at Stanford University • Bandura et al. (1961) • Wanted to see if children would imitate aggression modeled by an adult and whether they were morel likely to imitate same-sex models • Children aged 3 to 6 years (36 boys and 36 girls) were divided into groups • One group was exposed to adult models who showed aggression by bashing an inflatable doll • Second group observed a non-aggressive adult who assembled toys for 10 minutes • Third was the controlled who did see anything • http://www.youtube.com/watch?v=hHHdovKHDNU

  6. Relevant study • Huesmann and Eron (1986) • Carried out a longitudinal study, monitoring children’s behaviour over a 15 year period • Found a positive correlation between the number of hours of violence watched television by elementary school children and the level of aggression as a teenager • Found that those who were more watched a lot of violence of T.V. when they were likely to be arrested and prosecuted when they got older

  7. Pop Quiz • Came up with the social learning theory_____________________ • Humans learn behaviour through ____________________ • Four Factors of social learning theory • ___________________ • ___________________ • ___________________ • ___________________ • A set of rules based on socially or culturally shared beliefs ____________

More Related